B2B Reads: ‘Remoteliness’, Attraction Marketing, and What’s Working Now – B2B Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Content Marketing Can Do More Than Survive in the New WorldContent marketing will likely be the shining star in this new world we’re living in. Thanks for your insight, Stephanie Stahl. What working remotely has…

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Future Ready? The Future Needs a Hero – Marketing Article

My friend Nick Davis leads innovation and customer experience at Reaching the Future Faster and faculty chair for corporate innovation at Singularity University. Late in 2019, Nick and I were talking about his upcoming book, “Future Ready: A Changemaker’s Guide to the Exponential Revolution.” When I read the draft, I immediately had an idea for a foreword. We agreed. My request was that I could share it here with upon release. Future Ready is a how-to guide for changemakers who are…

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New report highlights need for investment in marketing staff – Marketing Article

A new report published by the Digital Marketing Institute and The Economist Group reinforces the idea that nurturing talent and closing the tech skills gap will be fundamental to overcoming tomorrow’s marketing challenges. Perpetual Evolution: The interplay of talent and technology in the future of marketing offers a comprehensive analysis of the current challenges faced by marketers, as well as future predictions of what issues they may face down the line. The research builds on a number reports released in…

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