A Guide to Alternative Lending for Small Business – B2B Marketing Article

Traditional bank loans have lower interest rates and longer terms than alternative financing but stricter requirements for approval. Alternative lending options include direct private lending, marketplace lending and even crowdfunding platforms. Alternative loan types include lines of credit, short-term loans, microloans, factoring, equipment financing, bridge loans and merchant cash advances. Every business needs funding. While you might have initially financed your business with your own money or loans from family and friends, there comes a time when institutional capital is…

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Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products – Marketing Article

In our roundup of this past week’s martech news, we highlight: Salesforce and Google Cloud extend partnership with intelligent customer service. Vimeo buys Israel-based video creation platform Magisto for estimated $200 million. IAB Tech Lab introduces two new technologies, sellers.json and OpenRTB SupplyChain object, for more transparency in programmatic. Sendlane offers new integration with Shopify for more data around consumer journeys on online stores. Top stories in marketing technology this past week: Salesforce and Google Cloud extend partnership with intelligent…

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