Foodservice

How to Leverage Customer Success Stories – B2B Marketing Article

In the foodservice industry, it can be a tricky for food and beverage producers and equipment manufacturers to know how to leverage customer success stories. Sometimes major foodservice brands have strict limitations on what can be shared publicly, while other times there’s natural sensitivity to appearing to ride on a customer’s coattails. Regardless of the situation, we find there are numerous ways to share your success related to major foodservice brands, while remaining a good, respectful partner to those customers.…

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Foodservice Branding Cheat Sheet | VantagePoint Marketing BlogVantagePoint Marketing – B2B Marketing Article

When people hear your brand name, what do they think of? Strong foodservice branding looks like finding the right place to stand between two polar opposites. On the one hand, customers are drawn to products and brands they perceive as having a long history of consistent quality. It’s less risky, for example, to buy food or kitchen equipment from a company that has made the same product for years, whose brand name makes you think of a particular product the…

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Social Media Mistakes Restaurants Make – B2B Marketing Article

Are you in the restaurant business? Hotels, breweries, coffee shops? What about food manufacturing, food packaging or other food-related industries? Any industry that deals with food or drink, either directly or indirectly, can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal and avoids some common pitfalls. Here are four social media mistakes to avoid if you’re in the business of food: 1. Not committing to good photography Even with the increasing prevalence…

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Popeyes Chicken Sandwich and Viral Content – B2B Marketing Article

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. If you were stranded on a desert island, catch up here. The demand for this apparently delicious sandwich was so great that Popeyes entirely “ran out” of chicken fillets and won’t be re-releasing the sandwich until early October — more likely a savvy demand-generation ploy rather than a failure of projections and sourcing,…

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