foodservice marketing

Foodservice Branding Cheat Sheet | VantagePoint Marketing BlogVantagePoint Marketing – B2B Marketing Article

When people hear your brand name, what do they think of? Strong foodservice branding looks like finding the right place to stand between two polar opposites. On the one hand, customers are drawn to products and brands they perceive as having a long history of consistent quality. It’s less risky, for example, to buy food or kitchen equipment from a company that has made the same product for years, whose brand name makes you think of a particular product the…

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Popeyes Chicken Sandwich and Viral Content – B2B Marketing Article

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. If you were stranded on a desert island, catch up here. The demand for this apparently delicious sandwich was so great that Popeyes entirely “ran out” of chicken fillets and won’t be re-releasing the sandwich until early October — more likely a savvy demand-generation ploy rather than a failure of projections and sourcing,…

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