Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers – Mobile Marketing Article

30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active users. Larger than Snap, Twitter, and Pinterest. The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back. Advertisers can…

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December 2019: India Digital Payments Data – Mobile Marketing Article

*Wallet data is approximate #UPI data is till December & IMPS till Nov ~NEFT/RTGS data is till September Credit/Debit Card/UPI/Wallet now have 28.5% share in overall retail (offline + online) transactions in India. This is 23% growth over previous year and 1.5X in 3 years. December 2019: India Digital Payments Data was originally published in Growth Bug – App World on Medium, where people are continuing the conversation by highlighting and responding to this story. This is only a snippet of…

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Creating Customer Experience Journeys in Fintech | June 4, 2019 – Mobile Marketing Article

As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at the most impactful journeys implemented with our customers. Webinar Date and Time June 04, 2019 02:00 PM EDT Join Brad…

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