“Social proof doesn’t mean anything.” “I don’t care how many people like my ads, we need to sell stuff.” This kind of myopic viewpoint regularly guts paid social campaigns that would otherwise become hugely successful. I know what you’re thinking (and on the surface, seems accurate): “My goal isn’t social interaction, I need sales.” Why assume one has nothing to do with the other? Capitalizing on Consumer Sentiment Historically, the siloed  view of “this ad set generated x conversions/CPA/ROAS” was really…