Let Your Customers Tell You What They Think – Email Marketing Article

Are online feedback forms worth all the effort? After all, only a small percentage of your customers will be bothered to complete it. That’s a lot of anticipation to get a few desultory dribs and drabs returned.  The answer is ‘Yes’, but only if you accept that you are unlikely to be overwhelmed by responses, and you plan effectively.  The biggest mistake many companies make is frequency. At one end of the scale we have requests for feedback at every…

Read More

Feedback with a Heart 💖 – Marketing Article

Feedback is the cornerstone of great design. Design is a process, not just a final deliverable. It takes collaboration from both sides to hone in on a final product.   Nothing is more painful than seeing a project stall for lack of communication. It’s understandable: giving direct and effective feedback while staying compassionate is a tricky tightrope walk. At some point, we’ve all delivered less than perfect feedback. But that’s okay. We’re here to help. We took a few tips…

Read More