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‘CharacterLipSync’, a deep learning system generating real-time lip-sync for live 2-D animation – Marketing Article

Image Source: Paper https://arxiv.org/pdf/1910.08685.pdf Two researchers at Adobe Research and the University of Washington recently published a paper, introducing a deep learning-based system that creates dwell lip sync for 2D animated characters. The system uses a long-short-term memory (LSTM) model to generate live lip sync for layered 2D characters. According to the paper, “Our system takes streaming audio as input and produces viseme sequences with less than 200ms of latency (including processing time).” -Advertisement- The results of…

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How to use dynamic content to increase email engagement – Email Marketing Article

We’re living in a world where customers want to be treated as individuals rather than just names in a database. According to Salesforce, 84% of customers say that being treated like a person, not a number, is key to winning their business. And 70% of those customers view contextualized engagement, based on earlier interactions, as very important. Companies like Amazon, Netflix, and Spotify, have leveraged the power of personalization to spur rapid growth and increase user retention. For a long…

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3 B2B Marketing Personalization Ideas You’ll Wish You Thought Of – B2B Marketing Article

October 31, 2019 | Kirsten Lyons Today, it’s more likely that your prospects will… …than click through your generic banner ads. Today’s buyers require content and campaigns that are relevant and valuable—generic ebooks and blanket outreach just don’t cut it, thanks to changes in B2B buying behavior.  By creating content that is relevant and valuable through personalization, marketers can connect with prospects, and move them down the funnel to improve marketing ROI.  But effective personalization goes beyond adding your prospect’s…

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What is DMARC? How it works and why you need it – Email Marketing Article

According to Statistica, about 293 million emails were sent every day in 2019. Fact is, email is a critical part of our personal and work lives. But email has a downside – it can be a big security vulnerability. The FBI estimates that email-related scams have resulted in worldwide losses of at least $26 billion since 2016. To reduce the security vulnerabilities that arose from email, a relatively new email authentication protocol called DMARC was created. DMARC is an acronym…

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Double opt-in vs. single opt-in: Which one should you choose? – Email Marketing Article

You’ve started building your email list and quickly arrive at a fork in the road. Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web. While single opt-in seems to reign supreme as the more streamlined option, double opt-in generally wins when it comes to guaranteeing engagement from your subscribers. So which should you choose? This article will define both single and double opt-in,…

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Classify Handwritten-Digits With Tensorflow | MarkTechPost – Marketing Article

One of the capabilities of deep learning is image recognition, The “hello world” of object recognition for machine learning and deep learning is the MNIST dataset for handwritten digit recognition. Sample Digits from MNIST dataset In this article, we are going to classify MNIST Handwritten digits using Keras. You can download the code from Google Colab. Description of the MNIST Handwritten Digit. The MNIST Handwritten Digit is a dataset for evaluating machine learning and deep learning models on the handwritten…

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Market like it’s…1999? What Era is your B2B Marketing Living In – B2B Marketing Article

October 10, 2019 | Kirsten Lyons B2B marketing has evolved significantly since the first spam message and banner ad were used in 1994.  First banner ad drove users to hotwired.com Marketers have the vast expansion and adoption of the internet to thank for substantial changes to B2B marketing over the past several decades. Tactics that were the gold standard several years ago now seem outdated thanks to rapid shifts in technology and changes to B2B buying behavior.  Over the past…

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How they work and how to set them up – Email Marketing Article

You’ve probably seen webhook integrations in a few of your applications, and you’re wondering what they are and if you should be using them. And it’s something to consider, as webhooks are growing in popularity. Data from Google trends shows how interest for webhooks has increased over the past five years. While it’s clear webhooks are in demand, what exactly are they? What is a webhook? Webhooks are one of a few ways web applications can communicate with each other.…

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5 Smart Tips for Writing B2B Website Copy – B2B Marketing Article

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can help draw in your audience, but your website copy is what keeps them reading. Here are a few smart tips for creating the kind of…

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