A guide to getting started – Email Marketing Article

Email marketing is critical to any digital business. It’s an inexpensive marketing channel that allows us to personalize customer interactions in a way no other channel can match. These factors all contribute to email’s high return on investment, as much as $40 for every $1 spent, for some brands. While that’s all well and good, HTML emails in particular, are notoriously hard to create. Take this email from Firefox as an example: Looks pretty basic right? But here’s the code…

Read More

MIScnn: A Python Framework for Medical Image Segmentation with Convolutional Neural Networks and Deep Learning – Marketing Article

Image Source: https://github.com/frankkramer-lab/MIScnn The increased need for automatic medical image segmentation has been created due to the enormous usage of modern medical imaging in technology. Despite this large need, the current medical image segmentation platforms do not provide required functionalities for the plain setup of medical image segmentation pipelines. Therefore this paper introduces the open-source Python library MIScnn. MIScnn is an opensource framework with intuitive APIs allowing the fast setup of medical image segmentation pipelines with Convolutional Neural Network and DeepLearning models…

Read More

Lifecycle marketing: How to map it to your email campaigns – Email Marketing Article

Think about your favorite brands. Whether it’s Nike, Apple, Disney, or Google, they all have something in common. They’ve built really strong relationships with their customers. These companies aren’t just great at acquiring customers, they also invest heavily in nurturing sustainable relationships. It’s why we feel safe storing important data on Google platforms, or why there are always millions of people waiting to buy new iPhones. And it’s also why Disney has defined family entertainment for decades. There’s a term…

Read More

5 Reasons Why I Don’t Like or Use Automated SEO Reports – B2B Marketing Article

The owner of small industrial company called. “We’re paying $500 a month for ongoing SEO,” said the business owner. “But I don’t understand why we’re not getting inquiries. According to our SEO report, our site has an SEO score of 82!” Errrr . . . . “Would you mind sending me that report?” I asked. As soon as my team and I reviewed it, we knew the SEO “expert” was not being honest with the business owner. By giving him…

Read More

Email newsletters: Why they’re effective and how to create your own – Email Marketing Article

99% of consumers check their email every day, so email newsletters are a way to get your product or service in front of customers regularly. Time to fire off some emails, right? Except the “if we build it, they will come” mentality doesn’t cut it anymore. Inboxes are crowded with other email marketers vying for the attention of the customer. And consumers are experiencing email fatigue on their end as well, spending approximately 28% of the average work week answering…

Read More

Recognizing Malaria Cells Using Keras Convolutional Neural Network(CNN) – Marketing Article

Image by Darko Stojanovic from Pixabay Artificial Intelligence has vast-ranging attention and its utilization in the healthcare business or industry. As an intense learner and a Kaggle beginner, I chose to work on the Malaria Cells dataset to get a little hands-on experience and discover how to work with CNN, Keras, and pictures on the Kaggle platform. In many points I love about Kaggle is the extensive knowledge it exists in the form of Kernels and Discussions. Taking ideas and…

Read More

Behavioural targeting: How to use it to improve customer messaging – Email Marketing Article

What is behavioural targeting, and how can it improve customer messaging? To create better email experiences, marketers can use customer and product data to trigger personalized email marketing campaigns. After all, personalization creates more interest in your products and brand, providing customers with more relevant and insightful messages. According to McKinsey, organizations that use consumer behavioural insights outperform their competitors by 85% in sales growth and more than 25% in gross margins. So while it’s clear personalization is a very…

Read More

A/B testing guide: What is it and how do you set it up? – Email Marketing Article

Let’s face it, marketing online isn’t easy. New competitors are springing up every day, and customer acquisition costs are rising for both B2C and B2B companies as a result. Here’s data from ProfitWell that shows just how significantly customer acquisition costs have risen in recent years. In this increasingly competitive digital landscape, a lot of marketers are turning to conversion rate optimization to let them do more with what they have, and A/B testing is a core part of this.…

Read More

‘CharacterLipSync’, a deep learning system generating real-time lip-sync for live 2-D animation – Marketing Article

Image Source: Paper https://arxiv.org/pdf/1910.08685.pdf Two researchers at Adobe Research and the University of Washington recently published a paper, introducing a deep learning-based system that creates dwell lip sync for 2D animated characters. The system uses a long-short-term memory (LSTM) model to generate live lip sync for layered 2D characters. According to the paper, “Our system takes streaming audio as input and produces viseme sequences with less than 200ms of latency (including processing time).” -Advertisement- The results of…

Read More

How to use dynamic content to increase email engagement – Email Marketing Article

We’re living in a world where customers want to be treated as individuals rather than just names in a database. According to Salesforce, 84% of customers say that being treated like a person, not a number, is key to winning their business. And 70% of those customers view contextualized engagement, based on earlier interactions, as very important. Companies like Amazon, Netflix, and Spotify, have leveraged the power of personalization to spur rapid growth and increase user retention. For a long…

Read More