Exclusive Talk with Alon Girmonsky, Founder of BlazeMeter – Marketing Article

Asif: Tell us about your journey with your multiple startups and successful exits. What were some of the biggest challenges you faced? Alon: I’m a serial entrepreneur and a seasoned software developer. To date, I’ve built three venture-backed companies, one bootstrap company and a fifth company I, unfortunately, had to close down. My most recent exit experience was also my most successful. I founded BlazeMeter, back in September of 2011, and we were acquired by CA technologies in October of…

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Customer experience management: A starter’s guide – Email Marketing Article

Let’s say someone asked you if you thought your company was meeting customer expectations. In all likelihood, your answer would be yes. Fact is, if you don’t have the proper frameworks and tools set up, it’s very hard to evaluate your customer experience performance. Without these frameworks, it’s impossible to truly answer the question: “Am I meeting my customers’ expectations?” While we may accept that our business’ customer experience (aka CX) isn’t perfect, we probably think it’s at least decent.…

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What you need to know about psychographic segmentation – Email Marketing Article

Stare into my crystal ball, and you’ll see the future of your sales and marketing trends. Wait, that’s a psychic. Today we’re talking about psychographics. Psychographic segmentation can’t predict the future, but it can improve the future of your marketing. Let’s explore what psychographic segmentation is, and how to use it. What is psychographic segmentation? Our first stop is the psychographic segmentation definition. The word itself is a mouthful, but the meaning is pretty clear. Psychographic segmentation is a way…

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How to use NPS emails to improve the customer experience – Email Marketing Article

How to use NPS emails to improve the customer experience According to a Nielsen report, 92% of people trust recommendations from friends and family over any other type of advertising. It’s a no brainer right? We value the opinions of the people we trust, over marketing we’re exposed to. But the value we place on the opinions of others extends even outside our social circle as 88% of people trust online reviews as much as personal recommendations. It’s good to…

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Come to a Zoho Meetup and Join the Zoho Community – Marketing Article

Zoho Communities and Zoho Meetups are a great way to get some experience with Zoho software before making a purchase. Attending a Zoho Meetup will also bring you into the Zoho Community of users and experts who are just as excited about the software as you are. If you’ve been considering using Zoho One or any Zoho Software, you need to know that there is a wonderful support community available right in your back yard. Attend a Zoho Meetup in…

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This open-source framework, ‘AutoFlip’, can do automated video cropping using AI – Marketing Article

Image Source: https://ai.googleblog.com/2020/02/autoflip-open-source-framework-for.html Many times when we see a video on mobile devices is badly cropped, it is not much you can do about it. Understanding this problem, Google’s AI’s team has built an open-source solution on top of MediaPipe, Autoflip, which can reframe a video that fits any device or dimension (landscape, portrait, etc.).  AutoFlip works in three phases. The first phase includes scene detection; the second is the video content analysis, and the third is reframing. For this tool, if a…

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Audience segmentation: Why it’s important and how to do it – Email Marketing Article

Which of these email subject lines would appeal the most to you if you were starting an online business? “Straight truth about starting an online business” “How to get a huge promotion in less than a year” “How to get out of debt fast, even if you’re broke” Likely it’ll be the first one, as it’s something that it’s target audience cares about. These subject lines are all from emails sent by entrepreneur Ramit Sethi of Growth Lab. Growth Lab…

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Email image deliverability and experience: What you need to know – Email Marketing Article

You’ve always heard that a picture is worth a thousand words. When it comes to email, though, the stakes are a little higher. Sure, email images are useful when showing off your products, connecting to users, and giving context to your message. However, elements such as email background images can throw a wrench in the process of even the best email teams by reducing deliverability, or tanking user experience. Email image headaches The best way to improve your email processes…

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12 Wireless Chargers and Tools That Increase Productivity – Marketing Article

What do wireless chargers and tech gadgets have to do with marketing?  More than you think. Marketing isn’t just about strategies and tactics. It’s about creating an overall package or offer that makes you and your business attractive to your ideal customer. In fact, weak tech can cause glitches that make you appear unprofessional. I talked about it as one of the pitfalls of working from home. You know you need the right tech to reach the right customers. You…

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