Featured

How I Take Advantage of Business Travel Perks — And You Should Too – Marketing Article

Last Updated on June 30, 2019 by Ivana Taylor This post was sponsored by National Car Rental. All opinions expressed in the post are my own and not those of National Car Rental. I’m a big fan of the “Workation”. This is when you combine a business trip with some personal time. I didn’t think it was a trend.  I just thought it was logical, economical and efficient way to combine a little business with pleasure either with my husband,…

Read More

How to Grow Revenue and Close More Deals by Aligning Sales and Marketing – B2B Marketing Article

June 11, 2019 | Elizabeth Rivelli The halfway point of 2019 has come and gone, and for us marketers, now is a good time to reflect on the priorities we set back in January. We review our KPIs, look at our budgets, and measure our progress towards our goals. It’s an important part of benchmarking success and proving our contribution to the bottom line. Year after year, one priority remains at the top of the list for many B2B marketers:…

Read More

5 B2B Social Media Myths that Could Be Affecting your Online Presence – B2B Marketing Article

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! To help your chances, we’re dispelling 5 common B2B social media myths. Myth 1: Social Media Is Only for B2C…

Read More

5 Email Marketing Tips That Will Skyrocket Conversions – Marketing Article

Are you eager to use an email marketing strategy but coming up short? In this article, we’re sharing five overlooked email marketing tips that can skyrocket conversions. Look, you spend hours strategizing, planning and sending email marketing campaigns only to find that they are going unopened or opened and deleted.  This is incredibly time consuming and ultimately frustrating if you aren’t getting good results. How Profitable is Email Marketing? Email marketing is one of the most effective ways for businesses…

Read More

Sales Lead Generation: 8 Tips to Sharpen Your Strategy – B2B Marketing Article

May 28, 2019 | Elizabeth Rivelli If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. And we have an unconventional stance on the subject. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Both our sales and marketing teams live and breathe this ideology. It’s what helps both departments work as one unit, so together, we can drive deals forward and influence…

Read More

When Client Attrition Rears Its Ugly Head – Marketing Article

Published: May 21, 2019 2018 was a challenging year for Workshop Digital. We lost $1,243,344 in existing client revenue—most, but not all, of which happened in Q1 and Q2. In our 10-year history (including the two companies that merged to create Workshop Digital), we’ve never experienced attrition like this before. It seemed like every time we’d ring the gong to celebrate landing a new client, we’d get a phone call or an email from an existing client giving notice. More…

Read More

8 Ways to Generate More Sales-Ready Leads: Part Two – B2B Marketing Article

May 21, 2019 | Elizabeth Rivelli Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy. According to our panel of experts, it starts with getting to know your audience and understanding your company’s buyer personas. We heard from Jennifer Lux of…

Read More

How to Get the Most of Out of Exhibiting at a B2B Trade Show – B2B Marketing Article

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Here are a few tips: Define Success Before designing your trade show booth first you must decide WHY you’re taking part in…

Read More

The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

Read More

8 Spring Email Campaigns and Ideas for Inspiration – Email Marketing Article

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? The stress of winter holidays has blown over. People are starting to shake their winter slumber and get excited about the warmer temperatures. It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the…

Read More