Featured Articles

5G: The Here, Not Quite Here Next Generation of Connectivity – B2B Marketing Article

If you pay any amount of attention to cellular technology — wireless and broadband — you can’t escape discussion of 5G. Advertisements for new phones tout their 5G support. Wireless carriers breathlessly exclaim about their “Best 5G Network”. Technology pundits constantly predict how 5G will change how we all interact and connect. Yep, there’s an awful lot of excitement about 5G. But there’s just one problem. The Catch As a technology, 5G hasn’t even fully arrived yet. Even the users…

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Solving 3 Brand Awareness Challenges with Intent Data – B2B Marketing Article

“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. One reason brand awareness can be such a mystery is that it doesn’t…

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Takeaways from WITI Boston’s Breaking Through Barriers: Climbing the Tech Ladder – B2B Marketing Article

Last night, Aberdeen had the pleasure alongside Randstad Technologies of hosting the Women in Technology International (WITI) event, Breaking Through Barriers: Climbing the Tech Ladder. The event was filled with interesting discourse regarding the gender and diversity gap in the tech sector between five female influencers — exploring ways to advance women of all levels, and backgrounds by addressing leadership and empowerment while simultaneously creating a culture of inclusivity. Photo credit: WITI Boston The speakers (left to right) included Kaye…

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KubeCon + CloudNativeCon: One of the Most Important Events in Tech Today – B2B Marketing Article

I had the opportunity to attend the recent KubeCon + CloudNative conference in Barcelona, and from the energy of the show, the number of attendees, and most importantly, the vital technology it covers, it’s hard to walk away from the event and not think that every business that wants to digitally transform and modernize should have someone in attendance. Of course, I know there are some of you reading this thinking “What the heck’s a kubecon?” Well, the KubeCon +…

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Which Intent Data Use Case is Right for You? – B2B Marketing Article

Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. With that information at hand, you should be able to improve the effectiveness of your marketing activities. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic…

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TIBS: EP22 – The Data Doesn’t Speak For Itself – B2B Marketing Article

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses transforming data sources into consumable and clean looking dashboards with data visualization guru and author, Kate Strachnyi. There are plenty of ways to present data nowadays. Popular tools such as Tableau, Qlik, and Power BI make developing interactive reports and customized dashboards a breeze. However, the number of chart variations, colors and layouts…

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