We humans are hardwired to want to be part of a tribe. We’re social animals who feel safe and comfortable when we are together with like-minded people. However, our normal world has been radically altered because of the need to social distance during the pandemic.
The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection – Marketing Article
Since I announced my new book several weeks ago, many people have reached out to ask me how my co-author (and daughter) Reiko and I came up with the idea for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which releases on January 7, 2020.