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5 Overlooked Facebook Audiences to Improve Your Ad Results : Social Media Examiner – Marketing Article

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “http://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394”; fjs.parentNode.insertBefore(js, fjs); }(document,…

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Facebook promises new Portal devices this fall – Marketing Article

Facebook’s Portal division will introduce multiple new devices this fall, Facebook VP of AR/VR Andrew Bosworth said at the Code conference in Phoenix, Arizona. CNBC first reported the news and a company spokesperson that VentureBeat followed up with declined to provide more details. Portal and Portal+ devices for Facebook Messenger video calls and conversations with Amazon AI assistant Alexa made their debut in October 2018 with 15- and 10-inch screens. Alongside the devices, Facebook created the Portal unit as part…

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What types of video content on social do consumers engage with most? – Mobile Marketing Article

Social videos can be very engaging. It’s important though to understand the best practices for each social channel to increase your success. For consumers, what defines the most engaging video content on social? Here’s what you need to know. Videos are one of the most powerful content types on social media. They can help a brand in many different ways, from raising awareness to driving actions. As social media platforms keep changing, it’s useful to monitor the best practices to…

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Paysafe Group’s Lorenzo Pellegrino Comments on Facebook Plans to Launch Cryptocurrency – Mobile Marketing Article

Facebook is planning to launch its own cryptocurrency early next year in around 12 global markets, according to the BBC. The social media giant’s founder, Mark Zuckerberg, met with Mark Carney, Governor of the Bank of England, last month to discuss the planned Facebook cryptocurrency, which will be branded GlobalCoin. To discuss the potential impact on the payments space, we reached out to Paysafe Group’s Lorenzo Pellegrino, the CEO of Skrill Ltd., NETELLER and Income Access. Last July, the international…

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3 Ways to Use Facebook Ads to Promote Your Products : Social Media Examiner – Marketing Article

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “http://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394”; fjs.parentNode.insertBefore(js, fjs); }(document,…

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Instagram Videos and Hashtags – The Oktopost Blog – B2B Marketing Article

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. In 2017, Instagram reported that time spent on watching videos has increased by more than 80% while the number of videos created per day has quadrupled from the year before. Videos are a great way to promote your brand and boost engagement,…

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269: Almost 300 – UnMarketing – Marketing Article

269: Almost 300 by Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed In today’s episode we’re almost celebrating almost five years worth of podcasting. We talk about the need for DNA support groups and why it’s important to DNA test your doggie; what’s happening over at MySpace (which, yes, is still a thing); an effective social media challenge; how Burger King plans to, hopefully, raise profits; and how one hotel is skipping some upgrades to get to a boutique upgrade. All…

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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“Social Proof is B@$&@#%!” FALSE. Facebook Analytics Raises the Bar While Still Working Against Itself. – Marketing Article

“Social proof doesn’t mean anything.” “I don’t care how many people like my ads, we need to sell stuff.” This kind of myopic viewpoint regularly guts paid social campaigns that would otherwise become hugely successful. I know what you’re thinking (and on the surface, seems accurate): “My goal isn’t social interaction, I need sales.” Why assume one has nothing to do with the other? Capitalizing on Consumer Sentiment Historically, the siloed  view of “this ad set generated x conversions/CPA/ROAS” was really…

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