Facebook Strategy

Facebook 2020 for marketers and Mark Zuckerberg’s vision for the next decade – Marketing Article

While everyone was celebrating a new year and the start of a new decade on January 1st, 2020, Facebook CEO Mark Zuckerberg was already on to the year 2030. For the previous ten years, Zuckerberg gave himself personal challenges. This year is different. He’s laying out a ten year plan that is broader than the company’s ten year (product) roadmap from 2016: Mark Zuckerberg’s annual vision post The one key area of Zuckerberg’s vision statement that impacts marketers the most…

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Do Stickers Improve Your Facebook Video Ad Performance? A $300 Experiment by Wave.video – Marketing Article

Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos. But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valuable metrics for your business? In other words: do they work well for key indicators, specifically in video ads? We decided to find out for ourselves how much more “engaging” a video with stickers might be.…

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