Facebook Marketing

Imagine Real-Time Shopping on Your Facebook and Instagram Live Videos! It’s coming… – Marketing Article

Facebook CEO Mark Zuckerberg recently streamed an exciting live update: new-and-improved Facebook Shops launched across Facebook, Instagram and soon Messenger and WhatsApp. “Wait, didn’t we already have shops on Facebook and Instagram,” I hear you saying! 🙂 Yes, it’s true, Facebook Page Shops and Instagram Profile Shops were both already in use by many brands and SMBs. However, what’s NEW is businesses will be able to set up a single online store that provides a unified presence for customers to have a fully seamless experience across Facebook + Instagram +…

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I Canceled My Expensive Website Reporting and Analysis Tools for Diib » Martech Zone – Mobile Marketing Article

With the lost revenue associated with COVID-19, I really had to re-evaluate the products that I was using to research, monitor, report, and optimize my sites and those of my clients. I was spending several hundred dollars per month with quite a few tools to do this. As well, each of the tools had tons of reports and options – but I had to comb through the data to find actionable advice that I could use to optimize the sites.…

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How To Host, Syndicate, Optimize, and Promote Your Podcast » Martech Zone – Mobile Marketing Article

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you…

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Data-Driven Strategies Create Jedi-Level Social Ads » Martech Zone – Mobile Marketing Article

Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how to leverage that force to build more powerful, impactful campaigns. Lesson 1: Focus On Clear Objectives Your focus determines your…

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8 Stunning Facebook Ad Ideas Your Book Readers Will Love – Marketing Article

Facebook marketing can be one of the most effective ways to market your books and increase your influence as an author. After all 74% of Facebook users are high-income earners, and with over 300 million active users daily you’re bound to find a fan base ready to buy and anticipate your next book! Facebook can feel like an endless learning curve, with constant updates, changes in the algorithm, and new ad features, making it a bit hard to keep up.…

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A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists » Martech Zone – Mobile Marketing Article

If you were spending an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature.  That’s also why business-to-consumer (B2C) brands invest in influencer campaigns — friendly recommendations are an incredibly powerful advertising tool. It works that way in the…

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Facebook 2020 for marketers and Mark Zuckerberg’s vision for the next decade – Marketing Article

While everyone was celebrating a new year and the start of a new decade on January 1st, 2020, Facebook CEO Mark Zuckerberg was already on to the year 2030. For the previous ten years, Zuckerberg gave himself personal challenges. This year is different. He’s laying out a ten year plan that is broader than the company’s ten year (product) roadmap from 2016: Mark Zuckerberg’s annual vision post The one key area of Zuckerberg’s vision statement that impacts marketers the most…

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How to Create Graphics with DesignCap that Can Be Easily Used on Social Media or Website in Different Sizes » Martech Zone – Mobile Marketing Article

There is no doubt that you can engage more followers and subscribers for your social media with a beautiful social media banner or you can attract more visitors to your website with an appealing graphic design. DesignCap is an amazing tool that gives you the opportunity to transform a very simple image into an attractive photo graphic. Wish this tool, you can create graphics for social media or website content in different size. Let’s see how to use it to make a…

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Social Media Image Dimension Guide for 2020 » Martech Zone – Mobile Marketing Article

It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites. They use aggressive image compression that often leaves your images blurry. If you can upload a…

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