Facebook Marketing

Do Stickers Improve Your Facebook Video Ad Performance? A $300 Experiment by Wave.video – Marketing Article

Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos. But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valuable metrics for your business? In other words: do they work well for key indicators, specifically in video ads? We decided to find out for ourselves how much more “engaging” a video with stickers might be.…

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