Despite all the ongoing debates on email marketing’s effectiveness, marketers continue to hail it as one of the best strategies to drive higher ROI. What has really changed in email marketing is how it is being done now. Emails have become more like one-on-one communication between the brand and the customer. It is targeted, personalized, and designed to trigger engagement. In fact, marketing emails are pre-scheduled based on various behavioral triggers. However, in the present date, the debate of email…