Email marketing: A beginner’s guide to getting started – Email Marketing Article

Email marketing is one of the oldest and most important channels you can use to connect with your users. Why? The answers are all in the numbers. Among some very notable email stats, here are some that speak to the effectiveness of email marketing as a communication tool. In a 2016 study done by eMarketer, 80% of SMEs in the U.S. say that email marketing has helped convert customers and keeps them around for the long haul. Organic and paid…

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Email deliverability: What is it and how to improve it – Email Marketing Article

You’ve spent a considerable amount of time designing your email program, and it’s beautiful. The adage “if a tree falls in the forest” rings true though, because what good is a beautiful email if it doesn’t reach an inbox? According to Return Path’s 2018 Deliverability Benchmark Report, 15% of emails around the world fail to reach subscriber inboxes. And it doesn’t just encompass spammy content. It includes emails such as newsletters and shipping notifications, emails that subscribers actually want to…

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