events

Influitive builds high-level digital events in weeks through its new platform, Virtual EventHub – B2B Marketing Article

With events canceled across the world due to coronavirus, Influitive has pioneered a ground-breaking virtual event platform called Virtual EventHub™. Virtual EventHub is a combined software and services turnkey package that supports customers and prospective customers who have canceled and or are considering canceling their physical events like conferences and tradeshows due to the coronavirus pandemic and want to provide a virtual event in its place. Live, high-level digital events for unlimited attendees can be created in as little as…

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Virtual Event Options for Influitive Customers – B2B Marketing Article

As we navigate the unsettling health and economic impact of the COVID-19 (coronavirus) crisis, it’s clear that we need to adjust our business practices. Internally, we are taking appropriate steps to ensure the safety and health of our employees while also ensuring uninterrupted support for our customers and business partners. This includes equipping 100% of our workforce with remote work capability, making our offices safe and available at all times, and daily monitoring of the situation with appropriate adjustments in…

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Goose goes to ICTC 2020 | Marketing Automation Experts – B2B Marketing Article

Goose goes to ICTC 2020 ICTC 2020 is next week.The Insurance industry and the conference have evolved over the years, reflecting a greater understanding of technology and the critical role it plays for Insurance providers. Meet Us There Next week marks Goose Digital’s fifth year attending ICTC, the insurance technology conference held every February in Toronto. Over the course of the years, the Insurance industry has evolved and this has been reflected in the the nature of the conversations at…

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How to Structure Your Website for a Single Weekend Event – Marketing Article

Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves determining how your target audience changes in different seasons. And beyond that, how can you use the tools at your disposal to effectively market to those different segments? Using Your Website as a Tool If you operate a single weekend…

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ASW ’20 Recap – Open Up! – Mobile Marketing Article

Market Positioning: Let’s Be Inclusive For me, Affiliate Summit West 2020 was a show that really brought our future as a cohesive channel into greater focus.  On the keynote panel that I participated in, the underlying question —  “Are we partner marketers or affiliate marketers?” — gave way to a genuinely charged debate about how we, as a community, can best position digital marketing’s most accountable channel and strike while the iron is hot.  With the release of ITP 2.3…

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