Events Lead Capture

Prove Event ROI: How Top Marketers Excel at Event Lead Management – B2B Marketing Article

B2B marketers are employing a variety of top-of-funnel demand channels (e.g. social, digital ads, events, content syndication, etc.), but in an increasingly digital landscape, face-to-face interactions are becoming more and more valuable for advancing marketing teams’ goals and establishing relationships with prospects and customers. Businesses spend billions on events every year with the goal of generating revenue, but over 50% of organizations have absolutely no idea how many of their event leads convert into deals, and thus, are unable to…

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