Event Marketing

Top 5 Event Marketing Strategies & Ideas – Marketing Article

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, you need to get your event marketing strategies in place first. When individuals attend your event, they’re giving up their time (and often money) to…

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Why this Webinar Invitation Works – B2B Marketing Article

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign: * The offer is front and center. I know immediately, at a glance, without scrolling,…

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25+ Must Try Innovative Ideas on Promoting B2B Events Through Video – B2B Marketing Article

How do you promote your B2B event through video? I am talking about doing things beyond the usual boring panning of lanyards at the registration area, lots of people going through the doors, shaking hands, speakers on stage and packed rooms. My intention here is to offer some different perspectives and specific ideas that you can implement immediately. By the way, think about posting these videos on your website, twitter, social media, email messages with it and more importantly on…

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