Event Marketing

Virtual Conferencing in 3-Dimensions » Martech Zone – Mobile Marketing Article

Meeting remotely just became more personal with a platform called VirBELA. Unlike video conferencing apps like Facetime, Zoom, Messenger, Microsoft Teams, Google Meet, this one really is different. VirBELA puts you in a game-like 3-D campus environment where you meet by virtually walking around talking to each other, conversing the same way that you would if you were together in the physical rather than the virtual world. Unlike environments of adventure games or Second Life, the virtual world provided by…

Read More

The Launch of the 3D Virtual Event » Martech Zone – Mobile Marketing Article

Last week I was invited for my first tour of an online virtual conference space. To be honest, while the timing of the lockdown was in play and I thought it may be a nice tool, I was concerned it may be a bit too geeky and may not attract mainstream businesses. I thought it might be more like playing a video game than actually being in an immersive business environment. However, a tour by the user who invited me…

Read More

Concepts, cases and advice from those that have done it – B2B Marketing Article

After two successful webinars about the digital pivot in events, what it really means and diving deeper into successful case studies from those that have done it, this is a summary of all the best bits. This is a long post and has tips / methods / videos / interviews all revolving around the Digital Pivot for Events. Jump to the place you see fit: What is the context around the Digital Pivot? No one really knows when this global…

Read More

A quick guide on how to market a B2B digital event – B2B Marketing Article

Everything we knew about how to market a physical event is now being challenged. Everything we knew about marketing a successful digital event, is being challenged too. Anybody that is running a virtual event (be it online training, webinars, meetups) has very likely seen their leads and signups skyrocket, even if they’ve never run anything online before.

Read More

How are B2B events generating non-physical event revenue? – B2B Marketing Article

With no physical events to run, event organisers are trying to figure out how to run virtual events and the next question for event leaders, sales and marketing teams is: How can we monetise / make money now? The short answer to that is DON’T focus on simply monetising, at least not yet. Let’s be honest, it is not an easy statement to digest, we are running businesses and we all need cash to continue running them, but in this…

Read More

Corona Virus in Events – 18 Things You Should Do Now – B2B Marketing Article

Let’s face it the events industry is no exception to the challenges we’re facing right now with the Corona Virus – in fact we’re one of the industries being hit the hardest. Hearing about Mobile World Congress, IMEX Frankfurt and SWSX cancelling just as a couple of examples .. of course creates this anxiety for the whole industry.  I’ve been in the events industry for over 20 years now and I’ve seen some of the difficult times with September 11,…

Read More

What To Do When Your Marketing Event Is Canceled – Marketing Article

Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? All’s not lost! There are still possibilities to consider, like going virtual. The Event Industry Is Seeing a…

Read More

from heroes to super heroes – B2B Marketing Article

If your organisation wants to compete against new and exciting events that are constantly coming up in your sector and want to preserve your market share, or even compete against already established organisation, the events team will need to evolve and keep evolving into a really strong and resilient team of superheroes.

Read More