Europe

Reflections on the CDP Revolution in France (and the Rest of Europe) – B2B Marketing Article

The CDP Institute just published a report on the CDP Industry in Europe (download here). This was based primarily on the global Industry Update released last month. This showed especially fast growth in Europe, with a year-on-year increase of 74% in the number of European vendors and 80% in European CDP employment, compared with growth outside of Europe of 38% in vendors and 59% in employment. We spent quite a bit of time in Europe last year, so I certainly…

Read More

B2B Revealed Podcast | Going Beyond Brexit – B2B Marketing Article

In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier. Bozadzhieva’s expertise comes from direct experience navigating business dynamics in the turbulent European market. You’ll definitely want to listen if you do business in the UK, France, or Germany. In This Episode: Current business trends and challenges in the UK. The companies set to benefit the most with a “hard” Brexit. Unique EU regulations that impact B2B businesses.…

Read More

Musings of a mobile marketer: The FT 1000 – Mobile Marketing Article

For those of you interested in start-ups and growth businesses, this list will be invaluable. It’s a link to the FT 1000 which lists the companies in 31 European countries that have achieved the highest compound annual growth rate in revenue between 2013 and 2016. Note the measurement is revenue not profit. It’s worth a glance if you have any interest in business. The data is downloadable as a spreadsheet and searchable. The FT also shares their methodology. Top line…

Read More