Amy Zirkle, Vice President of Industry Affairs, the Electronic Transactions Association (ETA) Technology by its nature changes the market. The introduction of efficient solutions spurred by technology to meet consumer demand creates new positive effects across an economy. Plenty of industries – entertainment, transportation, the press, and retail, for example – have experienced changes to business models, delivery methods and their competitors due to the development and deployment of new technologies. And of course, technology creates entirely new markets. The…