Planning, delivering and measuring enterprise B2B marketing activity is no easy task. This is particularly true if you’re targeting the EMEA market and your head office is somewhere in the States. We work with marketers that are in exactly this position and they face a lot of common challenges. Here are the top three that we keep seeing time and time again. 1. Localisation (a.k.a de-American-ising) First and foremost, let’s talk about keeping things local (and I’m not talking about…