engagement

So You Want to Market to Millennials? | Elite Digital Marketing – Email Marketing Article

Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every marketer longs to attract millennials — since they’re the largest living generation with such tech-driven natures — but there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing the old way of doing things: they don’t click on banner ads, buy print magazines, read snail mail or watch traditional network television. It begs the question: Is…

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October Holiday To-Dos | WhatCounts – Email Marketing Article

Recent estimates forecast holiday growth somewhere in the range of 4-5%, exceeding $1.1 trillion in revenue this year. While this number is still “unpredictable,” it’s important that you’re taking the time to get your house in order for the holiday rush. Whether or not this year turns out to be a windfall for retailers, you want to be ready for anything. Motto of the 2019 holiday season: have a plan but be nimble.   Here are some essential things you need…

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California Consumer Privacy Act Explained – Email Marketing Article

The California Consumer Privacy Act (CCPA) was passed in the State legislature and signed into law by the California Governor on June 28, 2018. Set to take effect January 1, 2020, the US’s first data privacy law can have sweeping consequences for companies to whom it applies. Here’s the good news, there are certain thresholds you must meet in order for the CCPA to apply to your business. Furthermore, many of the processes put in place after GDPR can be…

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Product, Partnerships, Performance: Learnings from Mobile Growth Jakarta with Tokopedia, OVO, Gojek, Gramedia Digital Nusantara, and Branch! – Mobile Marketing Article

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association of Internet Service Providers in Indonesia (APJII) estimated the number to be 171.17 million individuals at the start of 2019. This population has increasingly made mobile its way of life — by 2022, the number of smartphone users is expected to increase by two-thirds compared to 2013. Ecommerce has particularly…

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Decoding Mobile Growth in Southeast Asia with Google, Income, Unilever, Fave, and StashAway. – Mobile Marketing Article

It’s no surprise that as Southeast Asia is experiencing rapid growth in Internet usage, mobile is at the center. Consisting of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, Southeast Asia is a culturally-diverse region with nearly 400 million active internet users. The recent Google-Temasek report predicts Southeast Asia’s internet economy will be worth nearly $240 billion by 2025 — $40 billion more than what was previously predicted. Powered by the most engaged mobile internet users in the world, industries…

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How Engaging are Your Push Notifications? 5 Keys to Success – Mobile Marketing Article

In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly know push notifications are important. But there are two catches:  Only 43% of respondents said that they always or often allow an app’s request for push notifications. 71% of mobile users aged 18 to 34 said that they get annoyed when they get too many app notifications.  Bottom line: Without properly asking…

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Solving 3 Brand Awareness Challenges with Intent Data – B2B Marketing Article

“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. One reason brand awareness can be such a mystery is that it doesn’t…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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Which Intent Data Use Case is Right for You? – B2B Marketing Article

Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. With that information at hand, you should be able to improve the effectiveness of your marketing activities. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic…

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Father’s Day Emails You’ll Want to Steal | WhatCounts – Email Marketing Article

One note of caution, while Father’s Day is generally a well-received holiday, not everyone will want to be reminded of it. For some, it is an extremely emotional and difficult day. Before letting loose with your Father’s Day promotions, think about sending an email allowing subscribers to opt-out of Father’s Day emails without unsubscribing from your entire list. Not only will this show your subscribers that you have their best interests at heart, it will ensure you’re not seeing unsubscribes…

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