engagement

Solving 3 Brand Awareness Challenges with Intent Data – B2B Marketing Article

“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. One reason brand awareness can be such a mystery is that it doesn’t…

Read More

Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

Read More

Which Intent Data Use Case is Right for You? – B2B Marketing Article

Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. With that information at hand, you should be able to improve the effectiveness of your marketing activities. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic…

Read More

Father’s Day Emails You’ll Want to Steal | WhatCounts – Email Marketing Article

One note of caution, while Father’s Day is generally a well-received holiday, not everyone will want to be reminded of it. For some, it is an extremely emotional and difficult day. Before letting loose with your Father’s Day promotions, think about sending an email allowing subscribers to opt-out of Father’s Day emails without unsubscribing from your entire list. Not only will this show your subscribers that you have their best interests at heart, it will ensure you’re not seeing unsubscribes…

Read More

8 Spring Email Campaigns and Ideas for Inspiration – Email Marketing Article

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? The stress of winter holidays has blown over. People are starting to shake their winter slumber and get excited about the warmer temperatures. It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the…

Read More

Uncovering the Metrics Behind an Award-Winning Email – Email Marketing Article

March 10, 2016 By Lauren Smith Every interaction with your subscribers counts. Send emails that your subscribers want, that are relevant to their needs and interests, that excite them, and (most importantly!) that make them want to take action. Campaigns that accomplish all the above not only win the hearts and minds of your customers, they’re a win for your business. And we’re particularly proud of one campaign in particular that also won an award: the 2016 EEC Email Marketing…

Read More