Emerging Technology

AI in marketing: How to find the right use cases, people and technology – Mobile Marketing Article

30-second summary: AI front-runners are projected to potentially double cash flow by 2020, with implied net cash-flow growth of roughly 6% for through 2030, while non-adopters “might experience around a 20% decline in cash flow from today’s levels.” Marketers should estimate the value delivered for each use case (potential upside revenue, time-to-market, reduced manual labor, customer satisfaction), as well as time and effort it will take to see actionable results. Although the talent shortage in AI-related jobs certainly presents challenges…

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Three sure-fire ways to use machine learning for improved personalization – Mobile Marketing Article

30-second summary: With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. In a recent PWC report it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016. The basis of demographic data is to have access to your customers’ distinctive behaviors and preferences and…

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At Panera, augmented reality is now on the menu with AR ad unit – Mobile Marketing Article

Panera is out today with an augmented reality (AR) ad unit for mobile devices that lets users rotate menu items and share the experience across Snapchat, Instagram and Facebook. Panera said this was the first AR ad unit for the food industry. In the example video, the user can rotate a wrap sandwich, the Mediterranean Egg White Breakfast Wrap, which is the only menu item currently available in AR. The user reaches this AR experience by clicking on an ad:…

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