Emerging Technology

At Panera, augmented reality is now on the menu with AR ad unit – Mobile Marketing Article

Panera is out today with an augmented reality (AR) ad unit for mobile devices that lets users rotate menu items and share the experience across Snapchat, Instagram and Facebook. Panera said this was the first AR ad unit for the food industry. In the example video, the user can rotate a wrap sandwich, the Mediterranean Egg White Breakfast Wrap, which is the only menu item currently available in AR. The user reaches this AR experience by clicking on an ad:…

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