Email

Digital Connection During a Global Pandemic – B2B Marketing Article

In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offered. The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, but fortunately numerous B2B organizations offer digital tools to help us live and do our jobs virtually.  Using digital platforms is commonplace in our daily lives and talking about it might…

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How to Build Your Personal Brand Through Email Marketing – Email Marketing Article

This is a guest post from Nilam Oswal at SoftwareSuggest. We all know what branding is, and chances are, you’re already doing branding for your business. But are you building a personal brand? You should be, because it may be more important than you think. The community of entrepreneurs and freelancers is fast-growing, and anyone with access to the internet can build an audience by showing their expertise. Personal branding is everything—it’s your reputation, how people perceive you, and how…

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The Marketer’s Guide to Email Campaigns That Drive Revenue – Mobile Marketing Article

Email remains a critical channel for reaching consumers. Statista predicts that by 2022, the global number of email users will reach 4.3 billion — and that by the same year, 333 billion emails will be sent daily. So the audience is there, but do they want to hear from you? According to Statista, 49% of consumers say they would like to receive promotional emails from brands they love on a weekly basis. While email marketing presents a clear opportunity to…

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How ZAFUL Drove a 210% Increase in Email Marketing Revenue – Mobile Marketing Article

According to Fluent, about 3 in 5 consumers check their email on mobile — and 75% of consumers indicate they use their smartphones most often to check email. While email marketing remains an effective channel for reaching users, it’s also an underutilized channel for driving app acquisition and engagement. ZAFUL, an online shop for trendy and affordable fast fashion apparel, knew the business value potential of email marketing — as well as the importance of creating seamless experiences across digital…

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Marketing Heroes: A q&a with Email Expert Kate Barrett – Email Marketing Article

We spoke with Kate Barrett one of our Marketing Heroes. Kate is an IDM tutor and the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world. Please introduce yourself Hi, I’m Kate Barrett and I’m the founder of eFocus Marketing. I’ve been lucky enough to work in marketing and more specifically, email marketing, for over 13 years’ now for a variety of clients around the world, big and small; including Nissan, Marks & Spencer, Argos,…

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So You Want to Market to Millennials? | Elite Digital Marketing – Email Marketing Article

Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every marketer longs to attract millennials — since they’re the largest living generation with such tech-driven natures — but there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing the old way of doing things: they don’t click on banner ads, buy print magazines, read snail mail or watch traditional network television. It begs the question: Is…

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5 Reasons Emails Bounce (And How to Fix These Problems) – Email Marketing Article

Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With a proper understanding of what causes hard and soft bounces, as well as a smart game plan in place for counteracting these problems, there’s no reason to fear…

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Why Using a Personal Email Address is Bad For Business – Email Marketing Article

As a small business, chances are you skip out on a lot of the official red tape that comes with conducting business like the larger organizations in your marketplace. While handling your social media accounts without professional assistance or building your own website might work out some of the time, failing to have a branded email address can be a disaster in the making. To help small business owners understand the repercussions, we’ve listed the top five reasons…

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5 Common Mistakes of Email Marketing | Digital Marketing Blog – Email Marketing Article

Strategic email marketing strategies work and have been proven time and time again to be an extremely effective way to grow a business. If you’re not convinced, then you might be doing something wrong. In fact, there are several common mistakes that many people make with their email marketing strategies that may seem minor but have disastrous effects.  It’s important to realize that there is no perfect email template, but there are some mistakes that should be avoided…

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The Advantages and Disadvantages of Email Marketing – Email Marketing Article

Many claim that email marketing is the be-all and end-all of digital marketing strategies. While there are statistics to prove this fact, it’s still important to recognize that email marketing is just one option of many for building brand awareness and initiating audience engagement. Just like any other marketing strategy, it is important to understand the advantages and disadvantages of email marketing and determine whether this technique is right for your business. By evaluating both sides of email…

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