Email

So You Want to Market to Millennials? | Elite Digital Marketing – Email Marketing Article

Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every marketer longs to attract millennials — since they’re the largest living generation with such tech-driven natures — but there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing the old way of doing things: they don’t click on banner ads, buy print magazines, read snail mail or watch traditional network television. It begs the question: Is…

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5 Reasons Emails Bounce (And How to Fix These Problems) – Email Marketing Article

Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With a proper understanding of what causes hard and soft bounces, as well as a smart game plan in place for counteracting these problems, there’s no reason to fear…

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5 Common Mistakes of Email Marketing | Digital Marketing Blog – Email Marketing Article

Strategic email marketing strategies work and have been proven time and time again to be an extremely effective way to grow a business. If you’re not convinced, then you might be doing something wrong. In fact, there are several common mistakes that many people make with their email marketing strategies that may seem minor but have disastrous effects.  It’s important to realize that there is no perfect email template, but there are some mistakes that should be avoided…

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Both Hansel and the new Really Good Emails are so hot right now✨ – Email Marketing Article

2014.It was the year of our lord, Two Thousand and Fourteen. That’s when ReallyGoodEmails.com poked its little gofer head up into the internet. It wasn’t some type of site that we spent months white-boarding, debating where to add text or buttons, figuring how to attract Monthly Active Users, or securing some of that cash-money from VCs. We knew we could get a few of our email friends to help us out because it was going to be good for the…

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Litmus – Really Good Emails – Email Marketing Article

What do you do when you are in front of hundreds of email geeks on an unsuspecting weekend in the South? Pee your pants? Cuss like a sailor? Show off some kick-a** designs and code that will make grown men and women cry with joy? You will definitely see that last option in this week’s Feedback Friday, coming at you from the UNSPAM stage in Greenville, South Carolina. Get ready for hover states and interactive emails. Matt: Hey Email Geeks!…

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? – Mobile Marketing Article

Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? | Branch Blog Request Demo Create Links This is only a snippet of a Mobile Marketing Article written by Sarah Etter Source link

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How Inbox Awesome Created a Killer Conference – Really Good Emails – Email Marketing Article

The Lego Movie isn’t the only place where everything is awesome. In New York on December 6th, everything will be awesome at the Inbox Awesome & Work Awesome Conference. (And not just because our very own co-founder and podcast host Matt Helbig will be there — but that’ll be awesome, too). Get discounted tickets with 20% off code “RGEAwesome”. If you want to know more or if you can’t get yourself to NYC, then you’re still in luck. We got a peek…

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How Withings Uses Email to Engage Customers All Over the World – Email Marketing Article

An interview with Susie Felber, Raphaël Gravaud, and Mikaël Guermeur of Withings’ email marketing team. Sending a single email that doesn’t suck is challenging enough. But emailing customers in multiple languages?! While also achieving stellar engagement?! That takes some serious email chops. The Withings email team (formerly Nokia) runs their operations from two continents — making the most of simple tools and the universal human desire to get healthier. They offered up some interesting insights on managing a global operation,…

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How Typeform Keeps Their Emails Human – Email Marketing Article

Typeform just went through a huge rebranding process at the start of this year — what has that process looked like, and how has that affected email and your job? During the rebrand, we actually took the opportunity to move ESP as well. So, we shifted from the old automation platform and also shifted to the new-look emails. I’d say that the new look is a work in progress. We’re constantly working on the actual email designs to bring them…

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