Recovery Planning: 6 reasons you need to update your welcome campaign today – Email Marketing Article

The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion rates compared to the rest of your email campaigns. It is the single most important email nurture series to get right as it is the start of the relationship between you and the consumer. Get this right and you’re on the right path to building a loyal engaged customer. This email marketing best practice has been discussed for over a…

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How To Turn Your Social Media Followers Into Email Subscribers – Email Marketing Article

Most marketers promote their business through both social media and email. According to a MarketingSherpa survey, 75% of social media users said that email is the best way for brands to communicate with them. Also, social media helps you grow your brand awareness. But, Social media engagement (likes & follows) never helps you to increase revenue whereas email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search.…

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5 reasons why marketing automation is critical to COVID-19 recovery planning – Email Marketing Article

As much as being focused on how to communicate during a crisis is paramount, it is also essential for businesses to understand how to prepare for the exit out. At this stage marketers must turn their heads to planning longer term strategies to take into account changing consumer behaviours, a revised competitive landscape and new internal challenges. By implementing marketing automation marketers can not only improve internal efficiencies, but also ensure their brand stays ahead of their competition. Here are…

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3 awesome examples of personalisation in B2B ecommerce – Email Marketing Article

The need for B2B retail to turn to ecommerce is even more essential post COVID-19. To ensure that ecommerce is a relevant experience for customers and to generate more revenue, B2B ecommerce must look to implement personalisation tactics. Here are some of our top picks of B2B eCommerce businesses that are doing personalisation well. Staples Staples truly understands website personalisation. When visiting their website, you are greeted by a personalised landing page pop up. Tailored to your behaviour on their…

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Marketing Heroes: A q&a with Mark Wiglesworth – Email Marketing Article

We take a look inside the business to highlight some of the marketing heroes that work together with clients to ensure they achieve the best results. Mark has recently joined us from brand side and brings a huge wealth of expertise and insights to Pure360. Read on to find out why Mark champions intelligent personalisation, gets inspired by a shorts brand and thinks brand usefulness amid COVID-19 might win more business in the long run. 1.) Please introduce yourself My…

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How travel brands can continue to engage consumers during COVID-19 – Email Marketing Article

Introduction How your brand behaves today and throughout the current crisis will be remembered when the world goes back to normal. For sure, there’s turmoil in the travel industry. With consumers not able to travel outside of their houses, leave alone to other countries, the world’s travel industry has ground to a halt. But if you want to grow your business on the other side of 2020’s Black Swan event, then keeping your customers engaged now is not just key,…

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4 Things You Need to Know About B2B Email Marketing in 2020 – Marketing Article

By Lauren Dichter, Marketing Consultant at Heinz Marketing A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t. Now more than ever, if I know something to be true, I’m resolved to share those facts with people who don’t know any better at the time, even if the truths are hard to swallow or inconvenient. As silly as it sounds, the…

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Marketing Heroes: A q&a with Philip Storey – Email Marketing Article

We were really pleased to chat with Philip Storey who is a seasoned marketing professional working with many leading global brands. Philip shares some really interesting advice on how brands should navigate themselves around the crisis facing all industries due to COVID-19 amongst some great book recommendations! Find out why Philip thinks being authentic and an understanding of psychology are really crucial for all marketers to grasp. 1.) Please introduce yourself Hey Pure 360! I’m Philip Storey – I’m an…

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Email Marketing Tips For Your Startup – Email Marketing Article

Many small businesses and startups worry about the branding of their company. They often get confused as many marketing channels are available at their fingertips. But, you cannot ignore the importance of email marketing that still ranks among top numbers. Hence, a good email marketing strategy is a must for any business. With 33% less cost than other lead-generating mechanisms, emails generate 50% more sales. Plus, it is simple and effective- if done correctly. Why do you need an email…

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8 UK women in email marketing to follow in 2020 – Email Marketing Article

With International Women’s Day almost upon us, it’s a great time to reflect and celebrate some of the awesome UK women in email. I spoke with 8 of our favourite who are making great waves in the UK email marketing scene. These fabulous women offer tips and advice for other women in marketing and give their views on how all genders can help support improving diversity in the workplace. Find out what tips and advice they have for you. Catherine…

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