Email Strategy

Marketing Heroes: A q&a with Email Expert Kate Barrett – Email Marketing Article

We spoke with Kate Barrett one of our Marketing Heroes. Kate is an IDM tutor and the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world. Please introduce yourself Hi, I’m Kate Barrett and I’m the founder of eFocus Marketing. I’ve been lucky enough to work in marketing and more specifically, email marketing, for over 13 years’ now for a variety of clients around the world, big and small; including Nissan, Marks & Spencer, Argos,…

Read More

Marketing Heroes: A q&a with eCommerce expert, Chloe Thomas – Email Marketing Article

We recently spoke with Chloe Thomas, an ecommerce marketing specialist and author of the recent global best seller “eCommerce Marketing” book. Discover what inspires her, the challenges she feels marketers face and her tips on what you should be focusing on in 2020. Meet Chloe… Please introduce yourself I’m Chloe Thomas, founder author and podcast host at eCommerce MasterPlan. Please tell us about your business I’ve been in the eCommerce industry for over 15 years and eCommerce MasterPlan is all…

Read More

Crafting Captivating Real Estate Email Subject Lines – Email Marketing Article

  It’s not easy to coax potential customers to click on an email – the internet has shortened attention spans, provided previews of email subject lines, filled our inboxes with clutter, and taught us all about the power of skepticism. To increase clientele and build meaningful connections with current and future clients, you have to know how to draft captivating content in your emails. Below are a list of the 9 best ways to create powerful email subject lines that…

Read More