4 years ago, we asked leading experts for their email predictions for 2020. Were they right? – Litmus Software, Inc. – Email Marketing Article

March 2, 2020 By Whitney Rudeseal Peet “How will email marketing change by the end of the decade?” We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. But how do they hold up now, a couple of months in to 2020? Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? Let’s…

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How to Repair a Bad Email Sender Reputation – Email Marketing Article

In email marketing, delivering an email and getting strong email ROI is not as simple as it seems. It takes a lot more than just pressing send on your email campaign. Successful email campaigns are dependent upon a variety of factors. Your email deliverability can be damaged if you do not maintain a proper mailing list, built with relevant and up-to-date email data. It can also be damaged if you allow your content to diminish as well. In this article,…

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The Best Email Marketing with Video Content – Email Marketing Article

Videos are extremely popular in 2019. It is the fastest growing form of content on the Internet. This phenomenon has many marketers wondering how to incorporate it into their email marketing. They want to use video marketing in their emails because videos are both engaging and entertaining. Plus, video content can increase the open rate of your emails by 6% or more. This can lead to high email ROI as well. In this article, we will discuss the best way…

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Improve Email ROI with Cart Abandonment Emails – Email Marketing Article

As many marketers know, cart abandonment is a real problem. According to industry reports, over 75% of carts were abandoned by customers in 2018. In an attempt to squash this phenomenon, marketers have turned to email to help recover abandoned sales. For the most part, it is working too. 46% of people who receive abandonment emails open them and 13% of them click within the email causing a spike in email ROI. In this article, we will outline the best…

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Create More Email ROI with Email Deliverability – Email Marketing Article

No one wants the emails they send out to be marked as spam, especially email marketers. This can be extremely damaging for their email ROI. Understandably, they are insulted when their messages are marked as such. What many marketers don’t know is that the emails they send can be affected by email deliverability. By understanding what email deliverability is, email marketers can avoid being marked as spam by their email recipients and maintain a positive email reputation. Read on to…

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7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI – Email Marketing Article

If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re running campaigns but they’re not generating any leads or sales, you’re also missing out. As with any marketing, it only works if it’s done well,…

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A Tribute to Ray Tomlinson, the Inventor of Modern Email – Marketing Article

March 8, 2016 By Lauren Smith With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years. Prior to 1971, email existed in a limited format. Users could only share messages between people on the same limited network. However, in 1971, Tomlinson, who worked in Boston at Bolt, Beranek, and Newman, took it to…

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