7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI – Email Marketing Article

If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re running campaigns but they’re not generating any leads or sales, you’re also missing out. As with any marketing, it only works if it’s done well,…

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A Tribute to Ray Tomlinson, the Inventor of Modern Email – Marketing Article

March 8, 2016 By Lauren Smith With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years. Prior to 1971, email existed in a limited format. Users could only share messages between people on the same limited network. However, in 1971, Tomlinson, who worked in Boston at Bolt, Beranek, and Newman, took it to…

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