Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and how they’re being used on you already. What Is Psychographics? Psychographics is the study and classification of people according to certain qualities and criteria, such…