Email Personalization

2 Email Personalization Tips That Work Every Time – Email Marketing Article

Email marketing is known for some of the highest overall return on investment (ROI) rates, when compared to every other digital marketing channel available to marketers. While it currently averages a total of $38 for every $1 spent, there was a time when those numbers were as high as $44 for every $1 spent. Those numbers drive marketers worldwide to give email marketing a shot. While those numbers are promising, they aren’t guaranteed. That’s why marketing teams need to practice…

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Marketing 101: What are variable tags? – Marketing Article

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.   Recently we moved our corporate office to a new location. We are in the process of updating our address on our web sites, online business listings, social profiles, templates, etc. When I checked our email templates, I realized that…

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When Emails Get Ultra Personal – Email Marketing Article

Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and how they’re being used on you already. What Is Psychographics? Psychographics is the study and classification of people according to certain qualities and criteria, such…

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When Emails Get Ultra Personal – Email Marketing Article

Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and how they’re being used on you already. What Is Psychographics? Psychographics is the study and classification of people according to certain qualities and criteria, such…

Read More