If you’ve spent any time on the internet, you’ve almost certainly been exposed to direct-to-consumer brands. Glossier. Casper. The Bouqs. Brooklinen. Brandless. Direct-to-consumer brands are reshaping marketing—and they’re not just using Instagram ads to win your business. They’re leveraging email to gain a following, and as my bank account can attest, it’s working. Shoppers are embracing direct-to-consumer brands in ever increasing numbers, and I would argue that it’s not just about the quality of the products. Though that’s certainly important,…