Email Optimization

Direct-to-Consumer Brands Are Acing Email. You Can Too. – Email Marketing Article

If you’ve spent any time on the internet, you’ve almost certainly been exposed to direct-to-consumer brands. Glossier. Casper. The Bouqs. Brooklinen. Brandless. Direct-to-consumer brands are reshaping marketing—and they’re not just using Instagram ads to win your business. They’re leveraging email to gain a following, and as my bank account can attest, it’s working. Shoppers are embracing direct-to-consumer brands in ever increasing numbers, and I would argue that it’s not just about the quality of the products. Though that’s certainly important,…

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A Curated Look at 100+ Email Predictions – Email Marketing Article

This is the third year we have collected and curated email marketing predictions. It looks as if it’s the year of the platform, the emails sent, and the details/design of their content. The top 4 categories for 2018 are emails and ESPs, content, data analysis, and segmentation/personalization. This is the same top 4 categories as 2017, but in a different order. Data analysis slips from 1st to 3rd place and is surpassed by emails and ESPs for the number one…

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