Email Optimization

10 Habits of Highly Effective Marketers – Validity Blog – Email Marketing Article

What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on success. Just as author Stephen R. Covey’s book The 7 Habits of Highly Effective People® sets out a guide to help people accomplish their goals, the following principles can help email marketers revolutionize their email programs. 1. Set clearly defined goals. Common goals such…

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What’s Happening With Your Click-Through Rate? – Validity Blog – Email Marketing Article

So your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So what can cause a subscriber interested enough in your subject line to stop interacting once they have opened the email? And what can you do to hold on to that subscriber’s interest and get them to click on one…

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How Do Nonprofits Use Email Effectively? – Email Marketing Article

In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes.   SPCA International: Mobilization  One of the hardest goals of nonprofits is encouraging subscribers to perform an action without any direct benefit. Rather than fun new products or can’t miss event tickets, nonprofits are tasked to get their readers to become an active advocate for their cause.   SPCA International took…

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Ghosts of Holidays Past: What to Watch out for This Year – Email Marketing Article

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average until just a few days before Christmas. This Christmas year should email volumes increasing again,…

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Christmas Time is Here—Is Your Program Ready? [New Research] – Email Marketing Article

About Patty Atwater Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn. Author Archive This is only a snippet of a Email Marketing Article written by Patty Atwater Source…

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Remember the Little Things this Holiday Season – Email Marketing Article

Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and more a time for action. It is a very important time of year as the revenue gained from upcoming holiday sales may determine if your…

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Direct-to-Consumer Brands Are Acing Email. You Can Too. – Email Marketing Article

If you’ve spent any time on the internet, you’ve almost certainly been exposed to direct-to-consumer brands. Glossier. Casper. The Bouqs. Brooklinen. Brandless. Direct-to-consumer brands are reshaping marketing—and they’re not just using Instagram ads to win your business. They’re leveraging email to gain a following, and as my bank account can attest, it’s working. Shoppers are embracing direct-to-consumer brands in ever increasing numbers, and I would argue that it’s not just about the quality of the products. Though that’s certainly important,…

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A Curated Look at 100+ Email Predictions – Email Marketing Article

This is the third year we have collected and curated email marketing predictions. It looks as if it’s the year of the platform, the emails sent, and the details/design of their content. The top 4 categories for 2018 are emails and ESPs, content, data analysis, and segmentation/personalization. This is the same top 4 categories as 2017, but in a different order. Data analysis slips from 1st to 3rd place and is surpassed by emails and ESPs for the number one…

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