Email Optimisation

Quick guide to videos in emails – Enabler – Email Marketing Article

Video may have killed the radio star, but it’s certainly alive and kicking in email. You probably already know this, but adding captivating and entertaining videos to your email content can significantly increase your click-through rates.  Having video content that drives end users to take actions, helps provide you with a better insight into user engagement and interactivity, and as Michael Litt once said… “The play button is the most compelling call to action on the web”Michael Litt – Vidyard…

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Automated. Personalised. Intelligent. Taking emails to the next level with APIs – Enabler – Email Marketing Article

An API (Application Programming Interface), believe it or not, is an interface between two software programs. It essentially allows the two programs to make use of each other’s services and resources, and interact with each other. You can think of them like tunnels between programs that allow them to work together… and all without exposing their inner programming! You might not realise it, but you will probably use APIs nearly every day of your life. For example, an API would…

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