Email Newsletters

How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product – Email Marketing Article

6 pivots that will help you grow your email list and make it even more valuable. By Kristin MacLaughlin May 6, 2020 EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving…

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The 6 Questions Every Business Needs to Ask Themselves During COVID-19 – Email Marketing Article

Find out how this entrepreneur started to think differently and scale her business. By Kristin MacLaughlin April 29, 2020 Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.  When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.  Frelow took a hard look at…

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How Creating a Community for Moms Helped This Media Company Build a Highly Engaged Email List – Marketing Article

Find out why this company dropped everything to help moms during COVID-19. By Kristin MacLaughlin April 22, 2020 Life changed quickly for 24/7 MOMS — a media company that creates content to simplify motherhood — when COVID-19 shut down most of the USA.   Founder Trisha Novotny knew she needed to change her business strategy. Her audience was in crisis, overwhelmed, and scared. And it left her wondering how best to help them get through the pandemic.   So she stopped working…

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Multichannel marketing for Halloween newsletter and SMS – Email Marketing Article

Last Update: 34 mins ago The most mysterious holiday is coming, and all the stores start to wrack brains on how to impress customers and increase profit.American shoppers spent $9.1 billion on buying Halloween products last year.This year we propose you to impress shoppers and to get higher ROI by the dual power of thematic bulk text messages and emails. SMS + email as part of multichannel marketing Halloween marketing ideas for cascade campaign How to create Halloween email and text…

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List of the best email marketing tutorials for your business – Email Marketing Article

Last Update: 23 mins ago Do you want to start your own business, but don’t know how to make your email campaign successful? Or you have made email advertising but have no feedback. Don’t worry! We have good news for you. Catch the moment and read the list of the most useful and important articles, that will help you.Are you ready? GO! What is newsletter marketing and why does it matter? Email Marketing – Cost effective solution for Small Businesses…

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The problem of image-based newsletters: Cool but Spammy – Email Marketing Article

Last Update: 7 months ago Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer? Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business. What is image-heavy email? That is emails that are almost purely…

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Hacking tips on How to stand out in the “Inbox” folder – Email Marketing Article

Last Update: 7 months ago There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%. But there is a chance to make this fairytale more real. Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks…

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