Email Metrics & Program Success

UNSPAM Conference: Work & Industry Trends – Email Marketing Article

 Posted by Chad S. White on July 16, 2020  Leave a Comment I had the honor of presenting at Really Good Emails’ UNSPAM conference in March. It was special in part because the RGE team asked me to present the results of their annual industry survey. More than 1,500 email marketers completed the survey, which asked them about their time and experiences in the… This is only a snippet of a Email Marketing Article written by Chad S. White Source…

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Email Behavior Changes in the Age of Coronavirus – Email Marketing Article

 Posted by Chad S. White on April 20, 2020  Leave a Comment The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Let’s look at some of the changes in email behavior that we’ve seen in aggregated data from some of our… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Email Marketing Trends for 2020: Competitive Differentiators – Email Marketing Article

 Posted by Chad S. White on February 11, 2020  Leave a Comment In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Doing an Email Marketing Holiday Post-Mortem – Email Marketing Article

 Posted by Chad S. White on December 20, 2019  Leave a Comment With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of your Christmas Past… This is only a snippet of a Email Marketing Article written by Chad…

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How to Prevent Affiliate Marketing from Cannibalizing Your Email Channel – Email Marketing Article

 Posted by Chad S. White on October 29, 2019  Leave a Comment Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company? I know I’ve developed a tendency to stop at checkout—no matter what website I am on—and search the internet for any… This is only a snippet of a Email Marketing Article written by Chad S. White Source…

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‘Let’s Be Good’: Lessons in Servant Marketing – Email Marketing Article

 Posted by Chad S. White on October 22, 2019  Leave a Comment “Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Litmus’s Delivering Podcast: Asking the Right Questions – Email Marketing Article

 Posted by Chad S. White on May 17, 2019  Leave a Comment Email analytics are pivotal to achieving marketing success, but many marketers misunderstand what the numbers are telling them or set the wrong goals. In episode 3 of Delivering podcast, Litmus’s Jason Rodriguez and I talk about: Where brands go wrong with email analytics The most commonly misunderstood… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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