Email Metrics & Program Success

Doing an Email Marketing Holiday Post-Mortem – Email Marketing Article

 Posted by Chad S. White on December 20, 2019  Leave a Comment With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of your Christmas Past… This is only a snippet of a Email Marketing Article written by Chad…

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How to Prevent Affiliate Marketing from Cannibalizing Your Email Channel – Email Marketing Article

 Posted by Chad S. White on October 29, 2019  Leave a Comment Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company? I know I’ve developed a tendency to stop at checkout—no matter what website I am on—and search the internet for any… This is only a snippet of a Email Marketing Article written by Chad S. White Source…

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‘Let’s Be Good’: Lessons in Servant Marketing – Email Marketing Article

 Posted by Chad S. White on October 22, 2019  Leave a Comment “Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Litmus’s Delivering Podcast: Asking the Right Questions – Email Marketing Article

 Posted by Chad S. White on May 17, 2019  Leave a Comment Email analytics are pivotal to achieving marketing success, but many marketers misunderstand what the numbers are telling them or set the wrong goals. In episode 3 of Delivering podcast, Litmus’s Jason Rodriguez and I talk about: Where brands go wrong with email analytics The most commonly misunderstood… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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