Email Marketing

How to Create a Welcome Email Template (+ examples) – Email Marketing Article

Whenever a new subscriber joins your email newsletter or other subscription services, you want to help them feel welcomed. You can easily do this through a welcome email. Welcome emails allow your business to improve your email marketing metrics by inviting subscribers to interact with your business. As your business sends out welcome, you’ll notice these benefits. Increased click-through rates on your welcome emails. More people visiting your website. Increased overall interactions from your subscribers. Make sure to create a…

Read More

Segment Your Contacts Automatically With Tags – Email Marketing Article

Using automations, you can easily connect with your email audience, sending behavior-based messages that are customized for every contact! But did you also know you can simultaneously segment your list while you’re at it? It’s true! You can add a tag at any point within an automation funnel to super-target your emails, sending the exact right message to the exact right contact at the exact right time! And the best time to start tagging your contacts is from the moment…

Read More

2020 program is online – Email Marketing Article

Last Update: 22 mins ago As in recent years, the event will last 2 days, the first (4/23) is dedicated to advanced course sessions, which will be 4 (on Google Ads, Facebook Ads, Amazon + other networks and CRO) and the second (4/24), reserved for PPC & CRO real cases. The 4 parallel rooms of the advanced courses will see four in-depth training sessions lasting one and a half hour each, while real PPC & CRO case presentations will last…

Read More

Webinar Recording + Q&A – Litmus Software, Inc. – Email Marketing Article

January 21, 2020 By Whitney Rudeseal Peet Email marketing is notorious for changing frequently—and changing fast. With so many things to keep up with, how do you know what affects your program the most? In this webinar, we took a look at the changes on the email marketing horizon and share our predictions on where email is heading in 2020 and beyond. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and…

Read More

Create Amazing Customer Experiences With “Slightly Better Than Average” – Email Marketing Article

    Shep Hyken is all about good habits. So much so, that he wrote a book about it – “Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence With Everyone.” In it, he explores ways to be successful in work and life. So, it’s no surprise that he knows what it takes to provide an amazing customer experience. To do this, we must jump into the habit of amazing every customer, every time. While that sounds…

Read More

2020 Email Marketing Goals You Should Plan For – Email Marketing Article

Marketing is continuously evolving. The tactics that won over subscribers last year won’t work quite the same in 2020. Read on to discover some 2020 email marketing goals to hone your tactics and create amazing campaigns. 12 email marketing goals to win the inbox and boost your strategy in 2020 Make 2020 the year you commit to learning about your audience. With so much data available, it’s easier than ever to create a super relevant and unique experience for each…

Read More

Are you focused on the right marketing metrics? – EEC – Email Experience Council – Email Marketing Article

Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing processes, they can blind you and shift attention from focusing energy and resources on the factors that are fundamentally driving the success of the business. Steps to Ensure You Are…

Read More

11 Rules for Writing Website Copy – Email Marketing Article

If you’ve ever written copy for a website, you know how exciting and nerve-wracking it can be.  As a copywriter, it’s a dream to showcase all your great ideas front and center. At the same time, writing copy for the homepage, product pages, and calls-to-action carries a lot of pressure. Feeling this pressure is natural because there’s a lot riding on your website. It’s your storefront, business brochure, pricing list, and company billboard all at the same time. Because it…

Read More

AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve Ever Seen – Email Marketing Article

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.   Now, I’m proud to introduce our latest free marketing education for small businesses — the FWD: Thinking Show.…

Read More