Email Marketing

Is List Building Important? | Email Marketing – Email Marketing Article

Is List Building Important? Created: July 5, 2019 Updated: July 5, 2019 If you have ever wondered, “Is list building important?”, not only can we answer, “Absolutely” but we can show you one of the most recent and important reasons in this article. On July 3, 2019, major social media giants (Facebook, WhatsApp, and Instagram) experienced trouble loading images. While each service took steps to get the kinks worked out, many online marketers that rely solely on social…

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Why Emails Are Like Stairs—and How to Take the Next Step – Email Marketing Article

July 5, 2019 By Alice Li Email is constantly changing, with new trends and technologies making the news all the time. But it can be hard to understand whether that “next new thing” actually has an impact on your email programs. Everyone’s talking about interactivity and AMP for Email—should I be working on this now? Accessibility is a hot topic, so is that where I should focus? Truth is, whether you should focus on a trend or new technology depends…

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The Sendlane BlogCase Study: How Shopify Builds Credibility With Customers Using Email  – Email Marketing Article

In 2004, founders Tobia Lutike and Scott Lake opened their first online store with aspirations of selling snowboards and similar equipment. Who would have thought an online store selling snowboards would turn into the 10 billion dollar eCommerce giant that we today call Shopify? A lot had to happen to turn Shopify into what it is today, but they’ve managed to build upon their successes thanks to smart marketing strategies. This includes their email marketing efforts. Shopify sends a whole…

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How Do Webinars Work? A Beginner’s Guide to Webinar Marketing – Email Marketing Article

Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them.   What is a webinar? Webinars (web seminars) are video presentations, workshops, or lectures hosted online. They are usually business-related and allow you to share your knowledge with virtually anyone in…

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Integrate Email Marketing and Social Media Efforts – Email Marketing Article

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count. Email offers your business a level of access to those prospective customers which is incomparable with other platforms. Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson. Sure, one is great. But together? Together you can generate an AOV (average order value) of $66.31 – 13% higher than with a single channel.…

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WizEmail Blog :: Everything is advertising – Email Marketing Article

99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them.  That they are wrong should go without saying, but you could reassure yourself by asking them why they are not affected. Most will say that they are merely…

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Winter Subject Lines To Warm Up Your Campaigns – Email Marketing Article

Winter is generally not a great time for sales. As it gets colder, people tend to hibernate, they slow down and curl up in front of the heater instead of being out there and active. So what do you do to make sure your revenues don’t experience the same slump? Catch their attention with some themed winter subject lines! Here are some examples of winter subject lines you can use, mix and match or use these as inspiration for your…

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What Marketers Can Learn From the BuzzFeed Email Format – Email Marketing Article

Article published February 2014, updated July 2019. There are plenty of great content creators across the web, all of them offering something special that sets them apart. However, some of them stand out a little more than others.  Even if you’re not a subscriber, you probably recognize the name BuzzFeed. This renowned content creator provides news, facts, opinions, stats, information, and entertainment to an audience of millions of people. What’s the secret to their success? Could your newsletter do with…

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Emerging Email Marketing Trends to Survive 2019 & Beyond – Email Marketing Article

Today’s digital marketers can’t afford to ignore a powerful tool that is email marketing. The channel is far from dead; in fact, it allows marketers to combine old-school methods with new digital marketing techniques. Despite the inception of social media and other marketing platforms, email remains to be a valuable venue for businesses. Email is the one and true channel where brands can build personal relationships with new and existing customers. Unlike social media networks, email lets marketers segment and…

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New to BriteVerify: Introducing Phone and Address Verification – Email Marketing Article

Today, we announce exciting new features to our real-time email validation solution, BriteVerify, including expanding our data validation capabilities beyond email to now cover phone numbers and physical mailing addresses along with the ability to verify millions of records in bulk. The cost of bad data is staggeringly high. Companies in the US lose over $3 trillion every year as a result of poor data quality, according to IBM. Even the US Postal Service spends an estimated $1.5 billion or…

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