Today’s digital marketers can’t afford to ignore a powerful tool that is email marketing. The channel is far from dead; in fact, it allows marketers to combine old-school methods with new digital marketing techniques. Despite the inception of social media and other marketing platforms, email remains to be a valuable venue for businesses. Email is the one and true channel where brands can build personal relationships with new and existing customers. Unlike social media networks, email lets marketers segment and…
Unprecedented results in digital marketing with millions of smart, personalized and unique videos The latest trend in online marketing, delivers intelligent videos that are personalized automatically and in real time based on user’s browsing. These videos have shown unprecedented performance in retargeting campaigns, embedded in email, display campaigns and social networks We all like to be called by our name, to have coffee made to our liking in the usual coffee shop, short or long coffee, warm or hot milk,…
Testing email programs doesn’t have to require significant resources and huge sample groups. Read on to find out what to test, how to test it, and why it’s critical to your future email marketing success.
Looking for more leads? A better conversion rate? There’s one surefire way to help achieve them: have a crystal clear call-to-action (CTA). Here are four steps you can take to make your CTA stronger than ever before.
To keep up with the ever-evolving landscape of digital marketing, our learning has to move just as fast. We decided to compile a list of our favourite go-to learning resources for anything marketing, design, or tech related in the industry in order to help accelerate your skills for success.
As a data-driven email marketing agency, we have lots of tools that we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list!
Automatically adjusting your email content to fit the needs or wants of the end-user is the ultimate personalization hack, and admittedly, simple to implement. Find out why interactive email content delivers the ideal customer experience everyone is looking for.