Email Marketing Tactics

A Curated Look at 100+ Email Predictions – Email Marketing Article

This is the third year we have collected and curated email marketing predictions. It looks as if it’s the year of the platform, the emails sent, and the details/design of their content. The top 4 categories for 2018 are emails and ESPs, content, data analysis, and segmentation/personalization. This is the same top 4 categories as 2017, but in a different order. Data analysis slips from 1st to 3rd place and is surpassed by emails and ESPs for the number one…

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What’s stopping you? 12 Reasons Your Emails Aren’t Making It to the Inbox – Email Marketing Article

Let’s say you have 100,000 names on your subscriber list and an email deliverability rate of 50%. What’s the value of all those many names on your list? Exactly. Half what is could be. You’ll probably never achieve a 100% inbox penetration, but given the low cost an upside potential of emails, you should get your deliverability rate as high as can be and keep it that way. 1) You bought an email list. Seriously? It’s 2017 and that’s not…

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