Email Marketing Subscribers

Always Modify An Email Template – Email Marketing Article

I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up.  There’s only so much a professional designer can do without knowing those on your email marketing lists. That’s where you come in. It’s up to you to add…

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Essentials for your next email subject line – Email Marketing Article

What makes you pull a book from the shelves of Waterstones? All you have to go on are the title, author and publisher yet, after a quick perusal, you will be able to pick a book that, even if you do not buy it, will probably interest you. You can see why authors will agonise over what to pick for the title, almost as much as you do for the Subject Line of a marketing email. A bookshop browser, probably…

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