email marketing statistics

The Best Time to Send Emails (Omnisend Research 2019) – Email Marketing Article

This topic is NOT about the best time to send emails in general. It’s about the best time to send newsletter campaigns. The ones that retailers send to their customers promoting their apparel, books, small electronic devices, etc. Every year, the Omnisend team does research on client metrics and shares the newest findings. This time, we analyzed over 2 billion promotional campaigns sent using Omnisend’s omnichannel marketing automation platform over 2018. We examined several different areas, including the impact of…

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A Curated Look at 100+ Email Predictions – Email Marketing Article

This is the third year we have collected and curated email marketing predictions. It looks as if it’s the year of the platform, the emails sent, and the details/design of their content. The top 4 categories for 2018 are emails and ESPs, content, data analysis, and segmentation/personalization. This is the same top 4 categories as 2017, but in a different order. Data analysis slips from 1st to 3rd place and is surpassed by emails and ESPs for the number one…

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