email marketing lists

Design Email Campaigns For Your Subscribers – Email Marketing Article

  Way back, when I was in art college, we were given the task of coming up with poster ideas for the redevelopment of a local town’s market square. You might think, correctly, that this was way before targeting by splitting email marketing lists, but my lack of precision as to audience got my original design rejected. The heading was, ‘The Shape of the Square is Changing’. Those on the panel, councillors all, thought it too obscure. Imagine my feelings when, over…

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Soft Selling In Your Marketing Campaigns – Email Marketing Article

  I was once on a course that had nothing to do with sales and email marketing. It was all about questioning techniques. The biggest problem for anyone engaged in interviews is trying to get to the truth and we were introduced to a number of methods of, they said, getting the person to open up. One chap who gave a talk used to be a salesman, his last product being caravans. His method – he had quite a number…

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WizEmail Blog :: The Blessing Of Autoresponders – Email Marketing Article

The blessing of autoresponders is that, once they are set up, all the work is done for you, apart from reviewing it periodically to ensure everything is going well. Whether it will be a success or not will depend on the way you’ve planned it. It need not take long, but it will take application. There are a number of factors that need to be taken into account. For instance, the targets will be subscribers to your email marketing lists, so you…

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Perfect Stock Image For Your Email Campaign – Email Marketing Article

The cheapest method of sourcing images for email marketing campaigns is to take them yourself or have your staff do so, for suitable reward one hopes. You’ll eventually have quite a few to choose from, although, of course, they’ll lack that bit of professionalism you want to encourage. If you’ve got the budget, you might consider stock images. You’ll have a vast range to select from; thousands being the norm. This can be a problem in itself. How can you…

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Why So Many Emails Go To Spam – Email Marketing Article

  It’s what we all have done, are doing or will do; worrying about the proportion of marketing emails being classed as spam. Internet service providers have various ways of defining spam and the reason your latest email marketing campaign has fallen foul of so many is, to put it kindly, because it deserved it. There is no other interpretation, but there are reasons. Do yours fall into any of the categories below? 1/ Your emails are spam You probably…

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Should You Give Away Valuable Items? – Email Marketing Article

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand at a trade fair, and don’t forget the costs of travel and personnel. Oh, and hotels, food and – well, you see the point. It’s…

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Blog Email marketing and the rise of veganism – Email Marketing Article

The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its website that it won an award. If they think the demands of veganism are worth covering, then it tends to indicate that it is something…

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