Email Marketing | Category

The New Email Creator is Here – Email Marketing Article

We’re. So. Excited. The new email creator [beta] is ready for your test drive.     For the last few years, you’ve been voicing your opinions and experiences about our newsletter creator. And we’ve listened. Our newsletter creator has gone through a massive transformation to help you send beautiful, engaging emails – faster and easier than ever. What’s new? Basically… everything! The best thing is, if you’re a paying customer of GetResponse – you can join the waitlist for beta tests…

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6 Mistakes You’re Making With Your Mobile-Friendly Email Campaign – Email Marketing Article

Smartphones are ubiquitous in today’s society. Most people can’t imagine going more than a few minutes without having their phones nearby. The widespread adoption of these and other mobile devices is good news for marketers who want to reach out to people in an accessible and effective way. You can send emails that people read and otherwise engage with on their mobile gadgets. That matters because: Many people receive push notifications from their email providers and are alerted to new messages…

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Understanding open rates | Cakemail blog – Email Marketing Article

You’ve just sent your first campaign and now it’s time to review campaign reports. We’ll take a closer look at open rates and how they work. An open is registered in your campaign report when a recipient opens a campaign that has images enabled. An implied open happens when a recipient has clicked on one or more of the links included in your campaign, without having actually viewed or displayed any of the images. Contacts who receive the plain-text version of your campaign will…

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Ecommerce Email Ideas to Boost Sales – Email Marketing Article

In a world of influencers and artificial intelligence, email marketing leaves you in a unique position to connect with your customers on an individual basis for your ecommerce website. Ecommerce marketing drives awareness and actions toward consumers purchasing products and services on the internet. While marketers can use social media, search ads, and content marketing to attract customers, email marketing still remains one of the most effective methods. Why? Ecommerce emails have the potential to be incredibly powerful and, when…

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6 Tips to Streamline Your Small Business’s Email Marketing – Email Marketing Article

Owning and operating a business is hard work. If you’re a small business owner, you’re likely the CEO, recruiter, sales and operations manager, accountant, marketer, and who knows what else. That’s a lot of hats to wear. Not that we don’t like hats, but with your marketing duties alone, you have: Content marketing SEO Email marketing Social media marketing Search engine marketing Creative design And the list goes on and on… It’s a lot to do, yet, someone’s got to…

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Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More – Email Marketing Article

 Posted by Chad S. White on October 15, 2019  Leave a Comment Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble,… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Check Your List Twice This Holiday Season – Email Marketing Article

It’s the holidays and so many marketers are under pressure to deliver on their lofty goals, beat last year’s numbers, and go from red to black as early as possible. Email is a low cost, high margin medium, and executives all over the world are turning to email marketing managers and their digital team in hopes that their email marketing program will propel the business to levels this holiday season.  Two common asks from the top?  1. Mail to more…

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Meet Jess Willox | TouchBasePro – Email Marketing Article

The TouchBasePro team continues to grow and we are happy to welcome Jess to the team! Jess is our new Digital Campaign Strategist and brings a host of knowledge and strategic experience.   1) What aspect of your job are you most excited about?I am excited about meeting and working with awesome clients. I get to help clients and brands in reaching their business and marketing objectives, which is really cool.  2) What are you hoping to bring to the TouchBasePro team?I am hoping…

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Does email size and loading speed affect email deliverability? – Email Marketing Article

There are a lot of critical factors that email marketers have to go through for optimizing their email deliverability. From spam filters and sender reputation to blacklists and trigger words, they have to consider it all. However, there are other important factors such as email size and loading speed that are often overlooked when it comes to email deliverability. The size and speed of your email plays an important role in deciding if it reaches the customer’s inbox or not.…

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Admit It; You Will Never Be Green – Email Marketing Article

Social media is going through one of its periods of attacks on false claims of being green. We should accept that it is impossible for email marketing to be completely green in the sense of having no environmental impact. Servers, the requirement for precious metals giving the need for mines, plastics everywhere and transport of goods, would require a forest or two to negate the impact.  Because of presentations to the UN by a young, charismatic environmentalist, being carbon neutral…

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