Email Marketing | Category

Best Practices for Disaster and Crisis Messaging – Email Marketing Article

 Posted by Chad S. White on March 31, 2020  Leave a Comment Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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TouchBasePro tackles remote working | TouchBasePro – Email Marketing Article

Now that we are all confined to our homes, remote working is essential, but for most of us, its not something that we’re used to doing. The TouchBasePro team has been working from home for a few weeks already, so we thought it would be valuable to share some tips on how to still get the most out of your day when working at home. Our friends from Trello have shared some excellent tips on how to navigate remote life,…

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What to Do & How to Strike the Right Tone – Email Marketing Article

COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across over 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Like many sectors, the retail world is feeling the effect. While, not surprisingly, some industries like protective products against COVID-19 have surged, they are more of the exception rather than the rule. According…

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The Pros and Cons of Text-Based Email Versus HTML – Email Marketing Article

Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice, though, simple, text-based email designs win out time and time again in A/B testing. Of course, it would be silly to write off HTML emails — and in fact, images, videos, and creative design elements are some of the most memorable features of…

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Teaching Remotely With Video: Middle and High School – Email Marketing Article

There’s a level of uncertainty that comes with a crisis. And in response, precautions are taken to ensure safety. For you, as an educator, that might mean school closures that lead to teaching remotely for the foreseeable future. This is probably completely out of your element. You’re used to teaching in a classroom, not through a webcam. It’s already difficult to keep middle and high schoolers engaged (and off their phones) when they’re physically in class. At home, there’s no…

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Building Positive Emotion In Email Marketing – Email Marketing Article

I write about a form of advertising and research it; I subscribe to a number of email marketing lists, most of which I would not have bothered with even if I had more money. I know which are effective. I can see when they’ve targeted their email well. I read them through, concentrating on method, design, copy, all that sort of thing, yet time and again I end up considering buying whatever they are advertising.  My ‘rule’ is that I…

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6 Pro Tips for Sending Better Emails [Quizlet & Figma Insights] – Email Marketing Article

Email is a timeless communications channel. It’s been around for almost 50 years, and Gen Z through Baby Boomers still favor it for receiving messages from brands. While email hasn’t changed all that much over the decades, the way companies are using it to engage with customers has—and the clever ways they’re utilizing it are downright brilliant! At Twilio SIGNAL 2019, Quizlet and Figma took the stage to share how they’re using email to drive customer engagement. Watch the video…

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The Most Efficient Content Marketing Tactics to Use in 2020 – Email Marketing Article

This is a guest post from Anna Konovalova at FlippingBook. How much has changed in content marketing over the last few years? Well, for one thing, more and more marketers have started to invest in creating and promoting powerful content. In fact, content marketing is more important than ever: 88% of B2B content marketers believe creating content encourages audiences to view their organization as a credible and trusted resource. Source: PointVisible So let’s look at the new trends and tactics…

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Prepare for the Holiday Season by Experimenting & Testing Now – Email Marketing Article

 Posted by Chad S. White on March 24, 2020  Leave a Comment The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes environment. This is… This is only a snippet of a Email Marketing Article written by Chad…

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Let Your Customers Tell You What They Think – Email Marketing Article

Are online feedback forms worth all the effort? After all, only a small percentage of your customers will be bothered to complete it. That’s a lot of anticipation to get a few desultory dribs and drabs returned.  The answer is ‘Yes’, but only if you accept that you are unlikely to be overwhelmed by responses, and you plan effectively.  The biggest mistake many companies make is frequency. At one end of the scale we have requests for feedback at every…

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