Email Marketing | Category

Impressions From Your Email Campaign – Email Marketing Article

I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did everything wrong initially. Despite having shaved in the morning, about 10 minutes before the test I went off and shaved again, even to the extent…

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UNSPAM Conference: Work & Industry Trends – Email Marketing Article

 Posted by Chad S. White on July 16, 2020  Leave a Comment I had the honor of presenting at Really Good Emails’ UNSPAM conference in March. It was special in part because the RGE team asked me to present the results of their annual industry survey. More than 1,500 email marketers completed the survey, which asked them about their time and experiences in the… This is only a snippet of a Email Marketing Article written by Chad S. White Source…

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EEC2020 Goes Virtual! – EEC – Email Experience Council – Email Marketing Article

We hope you’ll join us for our first ever Email Evolution Conference experienced in the virtual world. It’s coming-up just around the corner: June 22-23. We’re excited to bring to you the amazing content that our 2020 Email Evolution Conference Planning Committee shaped for our live, in-person event directly to your home office – virtually. It’s jam-packed with great content and learnings to elevate your email marketing campaigns: Our opening and closing panels will provide tips and strategies for the…

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How email marketing and social media work together – Email Marketing Article

When it comes to your online presence, be it a social post or an email campaign there are a few things that you should keep in mind. We are going to look at the basics of using social and email marketing hand in hand.  Keep it consistent: Your messaging on your social posts should be the same in your email campaigns and even on your website. Consistency is key and your message should always be clear.  Both benefit each other:…

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Delivery Versus DeliverABILITY – Validity – Email Marketing Article

The email ecosystem is extremely complex, which makes sense. Email is consistently the leading source of ROI for marketers. It couldn’t possibly be so simply as hitting “send” and waiting for the money to roll in. Temple University mocked up a sample email ecosystem to show just how complex email marketing really is: Image via Temple University While this gives you a good sense of all the factors at play, what it doesn’t touch on are two key terms for…

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How Every Email Can Be a Great Performer – Email Marketing Article

When email campaigns perform badly, the culprit is usually targeting. With effective targeting, every single email can be a great performer. Segmentation is one way to improve your targeting. It will make more of your emails better performers. Segmentation is one approach to understanding and recognizing your customers’  tastes. Segmentation allows you to improve targeting by putting your customers into buckets based on shared attributes like age, location, or gender. This helps more of your emails get to the right…

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A 4-Part Framework for a Frictionless Customer Experience – Email Marketing Article

Ever wonder why your customers aren’t having a faster, smoother, or more appropriate journey with your company? If so, it could be due to friction in your business that’s slowing down or even ruining your customer experience. For example: when you survey your sales team, does everyone agree on what they’re selling? In many situations, the answer is shockingly, no. This causes friction. And it’s usually the result of customer experience being seen as an afterthought, rather than something designed…

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UK Consumers say brands should be sending more COVID-19 related emails – Email Marketing Article

However, the view is heavily polarised by geography, age and gender as represented in the infographic. Many brands have dialled down their communications via email. 43% men are missing these absent emails, compared to 18% of females. 23% 18-24 year olds want more COVID-19 related emails, compared to only 9% of 35-44 year olds However, of the millennials, a huge 38% in Scotland want more COVID-19 emails compared with 14% in England. Men were more likely to want to be…

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How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A – Email Marketing Article

Brands use email insights to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration—and without the right tools, you might not be getting all of the analytics you need to iterate on your strategy. DEG, a full-service agency, uses Litmus Email Analytics to educate their clients and constantly improve their strategies. In this webinar, we chatted with DEG and they shared how…

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2 Email Personalization Tips That Work Every Time – Email Marketing Article

Email marketing is known for some of the highest overall return on investment (ROI) rates, when compared to every other digital marketing channel available to marketers. While it currently averages a total of $38 for every $1 spent, there was a time when those numbers were as high as $44 for every $1 spent. Those numbers drive marketers worldwide to give email marketing a shot. While those numbers are promising, they aren’t guaranteed. That’s why marketing teams need to practice…

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