Email Marketing Campaign

Using A Blog To Support Your Email Campaigns – Email Marketing Article

The best way of ensuring success of an email marketing campaign is to provide a solution to a problem that your subscribers have. It’s a basic tenet. You are telling them that you understand their difficulties, and, after some thought, have come up with a solution for them. Not only do they buy from you, but they might also look to you for further help. Given the current problems that just about every company is experiencing at the moment, from…

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Emotion Is Still The Biggest Motivator – Email Marketing Article

There’s no argument against the biggest factor in people buying, from marketing emails to visits to superstores, is emotion. All the evidence supports it. If you don’t focus on it as the main motivator of your subscribers, you are missing out financially. It is just as important in the present crisis, if not more so.  Here are some of the lessons that have become apparent in the in recent email marketing campaigns I’ve received: 1/ Be positive. Some marketing emails…

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Using Humour In An Email Marketing Campaign – Email Marketing Article

The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was not. That’s the problem with humour; it can be hurtful. Comedians tend to change their delivery according to the reactions of their audience. It is…

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How To Choose A Voice For A Marketing Email – Email Marketing Article

You don’t use the same tone of voice to speak with all of your friends, relatives and colleagues. It would be inappropriate. You tend to be serious in the office, especially when your contract is up for renewal. With friends, you’ll be more light-hearted. Not perhaps quite so jovial when discussing the appalling performance of the England rugby team. It’s the same when working out what voice to use in an email marketing campaign. It’s easy to go bland but…

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Add Lightness To Your Email Campaign – Email Marketing Article

In bygone days, where there were no minimum weight limits, there was an adage in a formula one team design studio that ran; ‘simplify and add lightness’. It has a certain ring to it. As adages go, it covers all the essentials. It was expressed by others in a manner not quite so musically; ‘the car was designed to fall apart as soon as it crosses the [finish] line’. It’s something that might reward you when designing marketing emails. The…

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Research Can Improve Your Email Marketing – Email Marketing Article

In-depth research is a great method to improve performance. It is expensive, so it’s much better if someone else does it for you. Recent, well supported, research shows that the best wordage for an email marketing campaign is between 75 and 100 words. You should treat the research of others with care, especially if you don’t know the details of their methods. In this case, 40 million marketing emails were studied so we can safely assume, I think, that the…

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Design Email Campaigns For Your Subscribers – Email Marketing Article

  Way back, when I was in art college, we were given the task of coming up with poster ideas for the redevelopment of a local town’s market square. You might think, correctly, that this was way before targeting by splitting email marketing lists, but my lack of precision as to audience got my original design rejected. The heading was, ‘The Shape of the Square is Changing’. Those on the panel, councillors all, thought it too obscure. Imagine my feelings when, over…

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WizEmail Bog :: Advantages Of Autoresponders – Email Marketing Article

There’s something deliciously subversive about autoresponders. Once set up, you can sit back and relax, at least until the returns come in. You will have time to concentrate on other aspects of email marketing. What could be wrong with that? In short, nothing. It’s difficult finding dependable detailed statistics for autoresponders other than they repay many times over the little bit of effort it takes to set them up. If you like high returns on investment, then invest a little…

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Perfect Stock Image For Your Email Campaign – Email Marketing Article

The cheapest method of sourcing images for email marketing campaigns is to take them yourself or have your staff do so, for suitable reward one hopes. You’ll eventually have quite a few to choose from, although, of course, they’ll lack that bit of professionalism you want to encourage. If you’ve got the budget, you might consider stock images. You’ll have a vast range to select from; thousands being the norm. This can be a problem in itself. How can you…

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The Inherent Danger Of Using Simple Targets – Email Marketing Article

There’s a lot to be said for targets. With a clear goal, a team will have a focus they can concentrate on. There’s little doubt that having targets gives good results. After all, if your target is to increase open rates by 15% and you hit it, or even go slightly above it, you’ve made a success of that particular email marketing campaign. Most importantly, you can prove how effective you are. Targets can have a strong upside. With everyone…

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