Email Marketing Best Practices

How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product – Email Marketing Article

6 pivots that will help you grow your email list and make it even more valuable. By Kristin MacLaughlin May 6, 2020 EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving…

Read More

How to Use Social Media & Email Marketing to Rapidly Grow Your Audience – Email Marketing Article

Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge ROI, so it’s no wonder that email marketing is the proverbial king of the marketing world. Email marketing campaigns have been successful because they get recipients to take action, engage with your business, and get…

Read More

2020 Email Marketing Goals You Should Plan For – Email Marketing Article

Marketing is continuously evolving. The tactics that won over subscribers last year won’t work quite the same in 2020. Read on to discover some 2020 email marketing goals to hone your tactics and create amazing campaigns. 12 email marketing goals to win the inbox and boost your strategy in 2020 Make 2020 the year you commit to learning about your audience. With so much data available, it’s easier than ever to create a super relevant and unique experience for each…

Read More

Are You a “Megaphone” Email Marketer? – Email Marketing Article

Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there.  Now, do you stand at the head of the table with a megaphone and tell them all about you and your business? Holler about all the amazing promotions you’re running? Do you let anyone else at the table speak?  Or do you engage your…

Read More

What Are the Most Important Parts of an Email Campaign? – Email Marketing Article

Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully choose who’s going to get the offer and how to segment your lists? A good email marketer should have responded “yes” to each of those questions. A well-rounded and balanced…

Read More

5 Email Marketing Best Practices to Adopt This Year – Email Marketing Article

According to Radicati Group, there will be 2.9 billion email users worldwide by the end of 2019.  For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective. To start, your business needs an email marketing strategy. Without it, your…

Read More

7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI – Email Marketing Article

If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re running campaigns but they’re not generating any leads or sales, you’re also missing out. As with any marketing, it only works if it’s done well,…

Read More

Your Guide To Email Testing – Email Marketing Article

Testing email programs doesn’t have to require significant resources and huge sample groups. Read on to find out what to test, how to test it, and why it’s critical to your future email marketing success.

Read More