Email Marketing Best Practices

What Are the Most Important Parts of an Email Campaign? – Email Marketing Article

Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully choose who’s going to get the offer and how to segment your lists? A good email marketer should have responded “yes” to each of those questions. A well-rounded and balanced…

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5 Email Marketing Best Practices to Adopt This Year – Email Marketing Article

According to Radicati Group, there will be 2.9 billion email users worldwide by the end of 2019.  For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective. To start, your business needs an email marketing strategy. Without it, your…

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7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI – Email Marketing Article

If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re running campaigns but they’re not generating any leads or sales, you’re also missing out. As with any marketing, it only works if it’s done well,…

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Your Guide To Email Testing – Email Marketing Article

Testing email programs doesn’t have to require significant resources and huge sample groups. Read on to find out what to test, how to test it, and why it’s critical to your future email marketing success.

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4 Ways To Perfect Your Call-To-Action – Email Marketing Article

Looking for more leads? A better conversion rate? There’s one surefire way to help achieve them: have a crystal clear call-to-action (CTA). Here are four steps you can take to make your CTA stronger than ever before.

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Inbox Marketer’s Top 2018 Learning Platforms – Email Marketing Article

To keep up with the ever-evolving landscape of digital marketing, our learning has to move just as fast. We decided to compile a list of our favourite go-to learning resources for anything marketing, design, or tech related in the industry in order to help accelerate your skills for success.

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Inbox Marketer: From A To Z – Email Marketing Article

As a data-driven email marketing agency, we have lots of tools that we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list!

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Why Interactive Email Content Always Wins – Email Marketing Article

Automatically adjusting your email content to fit the needs or wants of the end-user is the ultimate personalization hack, and admittedly, simple to implement. Find out why interactive email content delivers the ideal customer experience everyone is looking for.

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