email-marketing

Both Hansel and the new Really Good Emails are so hot right now✨ – Email Marketing Article

2014.It was the year of our lord, Two Thousand and Fourteen. That’s when ReallyGoodEmails.com poked its little gofer head up into the internet. It wasn’t some type of site that we spent months white-boarding, debating where to add text or buttons, figuring how to attract Monthly Active Users, or securing some of that cash-money from VCs. We knew we could get a few of our email friends to help us out because it was going to be good for the…

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Litmus – Really Good Emails – Email Marketing Article

What do you do when you are in front of hundreds of email geeks on an unsuspecting weekend in the South? Pee your pants? Cuss like a sailor? Show off some kick-a** designs and code that will make grown men and women cry with joy? You will definitely see that last option in this week’s Feedback Friday, coming at you from the UNSPAM stage in Greenville, South Carolina. Get ready for hover states and interactive emails. Matt: Hey Email Geeks!…

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Images in Email — Creating BFFs – Really Good Emails – Email Marketing Article

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously. Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay! We’re not going to bore you with a philosophical essay on the way your brain processes images and digests the…

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How Mailjet Built Real-Time Collaboration Features To Make Email Easier For Everyone – Email Marketing Article

A Conversation with Nelly Moreau, Michyl Culos, and Miles DePaul Too many cooks will spoil just about anything, but when it comes to email it’s not uncommon to have anywhere from five to fifty people involved in hitting send. From version control, to design standards, to typos, to legal approval… getting everyone on the same page for each campaign is a headache at least, a nightmare at worst. Thankfully, Mailjet made it their mission to finally make that process better.…

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How Inbox Awesome Created a Killer Conference – Really Good Emails – Email Marketing Article

The Lego Movie isn’t the only place where everything is awesome. In New York on December 6th, everything will be awesome at the Inbox Awesome & Work Awesome Conference. (And not just because our very own co-founder and podcast host Matt Helbig will be there — but that’ll be awesome, too). Get discounted tickets with 20% off code “RGEAwesome”. If you want to know more or if you can’t get yourself to NYC, then you’re still in luck. We got a peek…

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How Withings Uses Email to Engage Customers All Over the World – Email Marketing Article

An interview with Susie Felber, Raphaël Gravaud, and Mikaël Guermeur of Withings’ email marketing team. Sending a single email that doesn’t suck is challenging enough. But emailing customers in multiple languages?! While also achieving stellar engagement?! That takes some serious email chops. The Withings email team (formerly Nokia) runs their operations from two continents — making the most of simple tools and the universal human desire to get healthier. They offered up some interesting insights on managing a global operation,…

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How Typeform Keeps Their Emails Human – Email Marketing Article

Typeform just went through a huge rebranding process at the start of this year — what has that process looked like, and how has that affected email and your job? During the rebrand, we actually took the opportunity to move ESP as well. So, we shifted from the old automation platform and also shifted to the new-look emails. I’d say that the new look is a work in progress. We’re constantly working on the actual email designs to bring them…

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2018 Email Stats (According to Adobe) – Email Marketing Article

But don’t worry too much in the numbers above, because those just show the percentages of people who are doing it 100% of the time. On average in 2018, 61% of personal emails and 76% of work emails are being read (down from 64% and 83% in 2017 respectively). That still gives your email a good chance of being read this year. And when it comes to those under age 35, more than 20% report that they feel general excitement…

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How Trello’s One-Man Email Team Manages to Make Email Magic – Email Marketing Article

How would you describe how Trello uses email? Is the goal to convert new users, update existing ones, upsell paid plans? One of the big ones is to drive a lot of traffic to our blog. We have a content team that does great work on the blog. Most of our content is very productivity focused (a lot of it’s not even about Trello specifically), but we use our newsletters to serve up blog content. We also focus on just…

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