Email list

Why You Should Re-Engage Your Old Mailing List – Email Marketing Article

In email marketing, one of the biggest myths is that a bigger email mailing list will land you better results. In some cases, this is true, but that depends on how active your subscribers are. If your subscribers are not engaging with your content though, this can be detrimental for your business. This is where re-engagement campaigns come into play. We’ve all been there. We subscribe to an email newsletter and shortly after lose interest in it. Whether we no…

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What is List Verification and Why is it Important? – Email Marketing Article

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.    We’ve answered a few questions below that we hear most frequently around list verification.  1.…

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Check Your List Twice This Holiday Season – Email Marketing Article

It’s the holidays and so many marketers are under pressure to deliver on their lofty goals, beat last year’s numbers, and go from red to black as early as possible. Email is a low cost, high margin medium, and executives all over the world are turning to email marketing managers and their digital team in hopes that their email marketing program will propel the business to levels this holiday season.  Two common asks from the top?  1. Mail to more…

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