Animated GIFs are fantastic ways to spur audience engagement. And now it’s possible to add animated GIFs to your VerticalResponse emails. There are a lot of great reasons to add GIFs to your emails: Tell stories in a visually engaging way Command attention for calls to action: animated “buy now,” “read more” and “donate” buttons motivate clicks Showcase product functionality without lengthy text paragraphs Explain difficult concepts with simple visuals Convey cause and effect, or product benefits Offer easy to…