Should You Give Away Valuable Items? – Email Marketing Article

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand at a trade fair, and don’t forget the costs of travel and personnel. Oh, and hotels, food and – well, you see the point. It’s…

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Meet AWeber’s Smart Designer! – Email Marketing Tips – Email Marketing Article

AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!   In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email templates for your business.  If you’re an AWeber customer, Smart Designer will add your favorite template to your account. Not an AWeber customer? Create your template, and…

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How to Create an Email Signature That Works – Email Marketing Article

Last Update: 1 min ago There are no other marketing channels as effective as bulk email sending. The employees, vendors, brands provide an email campaign. All of them hope that their email campaign will be successful and efficient. Unfortunately, not all expectations come true. There are many reasons why it happens, but the most common is the lack of knowledge about email signature importance.Earlier Evgeniy Kralich wrote the article about an email signature, it`s time to refresh and add it.Let’s…

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Why this Webinar Invitation Works – B2B Marketing Article

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign: * The offer is front and center. I know immediately, at a glance, without scrolling,…

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List of the best email marketing tutorials for your business – Email Marketing Article

Last Update: 23 mins ago Do you want to start your own business, but don’t know how to make your email campaign successful? Or you have made email advertising but have no feedback. Don’t worry! We have good news for you. Catch the moment and read the list of the most useful and important articles, that will help you.Are you ready? GO! What is newsletter marketing and why does it matter? Email Marketing – Cost effective solution for Small Businesses…

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Get the most out of your calls to action – Enabler – Email Marketing Article

Half the battle of any email campaign is managing to grab your audience’s attention with engaging content, the other half is making sure you convert that attentive audience into interacting with your content. Even with high open rates, this doesn’t necessarily mean you are really engaging with your audience. It is quite common to see low conversion rates when emails aren’t centred around getting the customer to focus their attention towards a particular call to action. Every day we receive…

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Quick guide to videos in emails – Enabler – Email Marketing Article

Video may have killed the radio star, but it’s certainly alive and kicking in email. You probably already know this, but adding captivating and entertaining videos to your email content can significantly increase your click-through rates.  Having video content that drives end users to take actions, helps provide you with a better insight into user engagement and interactivity, and as Michael Litt once said… “The play button is the most compelling call to action on the web”Michael Litt – Vidyard…

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The Future of Email Marketing [Video] – Litmus Software, Inc. – Email Marketing Article

March 4, 2016 By Chad S. White Think of the innovations that have impacted email marketing professionals in the past 5 years—things like mobile devices becoming the dominant email-reading platform, the debut of the Apple Watch, the firm establishment of engagement-based email filtering by ISPs, the cross-channel integration of email marketing, and the emergence of interactive email functionality like email carrousels and hamburger menus. Considering all of that change, we couldn’t help but wonder: What do the next 5 years…

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