email design

AWeber Continues to Grow Its Support for AMP for Email! – Email Marketing Article

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber. AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform how you connect with your prospects and customers via email. With AWeber and AMP for…

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Designing Email for Visually Impaired Subscribers – Email Marketing Article

At least 2.2 billion people are suffering from visual impairment or blindness. However, with medical and technological advancements, they have been able to use computers, tablets, and smartphones. Adaptive technologies like screen readers, magnifiers, eye-tracking, joysticks, and sip-and-puff technology have made it even more accessible for visually challenged individuals to consume digital content. When it comes to emails, email designers should consider visual impairment while developing the emails. Whether it is the email copy, font size, font color, or visual…

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Always Modify An Email Template – Email Marketing Article

I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up.  There’s only so much a professional designer can do without knowing those on your email marketing lists. That’s where you come in. It’s up to you to add…

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Should You Give Away Valuable Items? – Email Marketing Article

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand at a trade fair, and don’t forget the costs of travel and personnel. Oh, and hotels, food and – well, you see the point. It’s…

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Meet AWeber’s Smart Designer! – Email Marketing Tips – Email Marketing Article

AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!   In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email templates for your business.  If you’re an AWeber customer, Smart Designer will add your favorite template to your account. Not an AWeber customer? Create your template, and…

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How to Create an Email Signature That Works – Email Marketing Article

Last Update: 1 min ago There are no other marketing channels as effective as bulk email sending. The employees, vendors, brands provide an email campaign. All of them hope that their email campaign will be successful and efficient. Unfortunately, not all expectations come true. There are many reasons why it happens, but the most common is the lack of knowledge about email signature importance.Earlier Evgeniy Kralich wrote the article about an email signature, it`s time to refresh and add it.Let’s…

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Why this Webinar Invitation Works – B2B Marketing Article

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign: * The offer is front and center. I know immediately, at a glance, without scrolling,…

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