Impressions From Your Email Campaign – Email Marketing Article

I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did everything wrong initially. Despite having shaved in the morning, about 10 minutes before the test I went off and shaved again, even to the extent…

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The 4-Step Marketing Plan to Start Your Online Business – Email Marketing Article

Have downtime right now? Take advantage of it by following these simple steps to launch and grow your business. By Kelly Forst March 31, 2020 With COVID-19 posing challenges we never imagined, the future may feel uncertain right now. But that doesn’t mean you need to put your dreams on hold. Whether you’re looking to grow or launch your online business, now’s the perfect time to set yourself up for success.  Make the most of this extra time at home…

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Building Positive Emotion In Email Marketing – Email Marketing Article

I write about a form of advertising and research it; I subscribe to a number of email marketing lists, most of which I would not have bothered with even if I had more money. I know which are effective. I can see when they’ve targeted their email well. I read them through, concentrating on method, design, copy, all that sort of thing, yet time and again I end up considering buying whatever they are advertising.  My ‘rule’ is that I…

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A B2B Email Pre-Flight Checklist – B2B Marketing Article

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?  Is that offer…

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Using Humour In An Email Marketing Campaign – Email Marketing Article

The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was not. That’s the problem with humour; it can be hurtful. Comedians tend to change their delivery according to the reactions of their audience. It is…

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Add Lightness To Your Email Campaign – Email Marketing Article

In bygone days, where there were no minimum weight limits, there was an adage in a formula one team design studio that ran; ‘simplify and add lightness’. It has a certain ring to it. As adages go, it covers all the essentials. It was expressed by others in a manner not quite so musically; ‘the car was designed to fall apart as soon as it crosses the [finish] line’. It’s something that might reward you when designing marketing emails. The…

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Dark Styles – Litmus Software, Inc. – Email Marketing Article

February 3, 2020 By Lily Worth Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.   Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a…

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AWeber Continues to Grow Its Support for AMP for Email! – Email Marketing Article

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber. AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform how you connect with your prospects and customers via email. With AWeber and AMP for…

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