email design

How to Create an Email Signature That Works – Email Marketing Article

Last Update: 1 min ago There are no other marketing channels as effective as bulk email sending. The employees, vendors, brands provide an email campaign. All of them hope that their email campaign will be successful and efficient. Unfortunately, not all expectations come true. There are many reasons why it happens, but the most common is the lack of knowledge about email signature importance.Earlier Evgeniy Kralich wrote the article about an email signature, it`s time to refresh and add it.Let’s…

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Why this Webinar Invitation Works – B2B Marketing Article

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign: * The offer is front and center. I know immediately, at a glance, without scrolling,…

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List of the best email marketing tutorials for your business – Email Marketing Article

Last Update: 23 mins ago Do you want to start your own business, but don’t know how to make your email campaign successful? Or you have made email advertising but have no feedback. Don’t worry! We have good news for you. Catch the moment and read the list of the most useful and important articles, that will help you.Are you ready? GO! What is newsletter marketing and why does it matter? Email Marketing – Cost effective solution for Small Businesses…

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Get the most out of your calls to action – Enabler – Email Marketing Article

Half the battle of any email campaign is managing to grab your audience’s attention with engaging content, the other half is making sure you convert that attentive audience into interacting with your content. Even with high open rates, this doesn’t necessarily mean you are really engaging with your audience. It is quite common to see low conversion rates when emails aren’t centred around getting the customer to focus their attention towards a particular call to action. Every day we receive…

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