2018 Email Stats (According to Adobe) – Email Marketing Article

But don’t worry too much in the numbers above, because those just show the percentages of people who are doing it 100% of the time. On average in 2018, 61% of personal emails and 76% of work emails are being read (down from 64% and 83% in 2017 respectively). That still gives your email a good chance of being read this year. And when it comes to those under age 35, more than 20% report that they feel general excitement…

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How Trello’s One-Man Email Team Manages to Make Email Magic – Email Marketing Article

How would you describe how Trello uses email? Is the goal to convert new users, update existing ones, upsell paid plans? One of the big ones is to drive a lot of traffic to our blog. We have a content team that does great work on the blog. Most of our content is very productivity focused (a lot of it’s not even about Trello specifically), but we use our newsletters to serve up blog content. We also focus on just…

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