Email Delivery

Choose the Right From Name and Stand out in the Email Inbox – Email Marketing Article

Your email subscribers recognize you according to the from name or sender name. It significantly influences the recipient’s decision to open the email. While your from name should be familiar for the subscriber, you should be able to harness the power of your brand name and marketing efforts. When it comes to email open rates, the most important aspect is whether the recipients trust the sender as it informs them about who sent the email. It is as important as…

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Pre and Post-send Deliverability Tools: A Stitch in Time Saves Nine – Email Marketing Article

How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? That is the biggest blasphemy for any email marketer. If your email reaches the spam folder rather than the inbox, all your efforts will do down the drain and it will not get read. Consequently, the purpose of sending the image will be defeated and your email marketing will make no difference. More often…

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Dark Mode Designs: The Future of Email – Email Marketing Article

There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed in dark background colors and light foreground. Dark mode is often confused with color inversion. Several themes in the digital marketplace enable color inversion. For most of the apps and ESPs, the different…

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Create More Email ROI with Email Deliverability – Email Marketing Article

No one wants the emails they send out to be marked as spam, especially email marketers. This can be extremely damaging for their email ROI. Understandably, they are insulted when their messages are marked as such. What many marketers don’t know is that the emails they send can be affected by email deliverability. By understanding what email deliverability is, email marketers can avoid being marked as spam by their email recipients and maintain a positive email reputation. Read on to…

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Email Bounce: How To Prevent It – Email Marketing Article

How do you feel, when you send an email campaign and receive a message that some of your subscribers couldn’t receive it? Disappointed and frustrated, right? Message that comes back because it couldn’t be delivered to a prospect’s email is a bounce back. In this post, we’ll explore all about bounce emails, including the causes and how to prevent them in your email marketing campaigns. Let’s first understand what are bounced emails. Bounced Emails When you try to send an…

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Does email size and loading speed affect email deliverability? – Email Marketing Article

There are a lot of critical factors that email marketers have to go through for optimizing their email deliverability. From spam filters and sender reputation to blacklists and trigger words, they have to consider it all. However, there are other important factors such as email size and loading speed that are often overlooked when it comes to email deliverability. The size and speed of your email plays an important role in deciding if it reaches the customer’s inbox or not.…

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