Email Deliverability

Hard Bounce vs. Soft Bounce: Email Delivery Troublemakers – Email Marketing Article

Hard bounce, soft bounced emails, spam – these all are keywords for poorly performed email campaigns. These troublemakers can spoil not only your email campaign results but the sender’s reputation as well. Keep reading and learn how to distinguish hard bounce vs. soft bounce, correct potential issues and prevent your emails from getting bounced. What Is An Email Bounce? An “email bounce” is when the recipient’s email server rejects your email message. It means that your message hasn’t been delivered,…

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Pre and Post-send Deliverability Tools: A Stitch in Time Saves Nine – Email Marketing Article

How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? That is the biggest blasphemy for any email marketer. If your email reaches the spam folder rather than the inbox, all your efforts will do down the drain and it will not get read. Consequently, the purpose of sending the image will be defeated and your email marketing will make no difference. More often…

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Create More Email ROI with Email Deliverability – Email Marketing Article

No one wants the emails they send out to be marked as spam, especially email marketers. This can be extremely damaging for their email ROI. Understandably, they are insulted when their messages are marked as such. What many marketers don’t know is that the emails they send can be affected by email deliverability. By understanding what email deliverability is, email marketers can avoid being marked as spam by their email recipients and maintain a positive email reputation. Read on to…

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How to Add a User to Google Postmaster Tools – Email Marketing Article

If you haven’t ready set up Google PostmasterTools we’d likely recommend it. Not only does it give you insight into your email performance at Gmail it will also help our team diagnose your deliverability problems. That said, here’s how to share access with our email deliverability consultants. 1) Login to http://postmaster.google.com and hover over the domain to share. A context menu pops up. Click on the “Manage Users” link: 2) Clicking on the big red “+” button in the bottom right…

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5 Reasons Emails Bounce (And How to Fix These Problems) – Email Marketing Article

Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With a proper understanding of what causes hard and soft bounces, as well as a smart game plan in place for counteracting these problems, there’s no reason to fear…

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Spam Traps and How to Avoid Them – Email Marketing Article

If you send a lot of email, odds are you’ve hit a spam trap and consequently felt the sting of being blacklisted. If not it’s where email senders quite literally falls into a trap which often brings many negative consequences to a business or at the very least to their mailing reputation. How does a spam trap get on your list? Some spam traps are intentionally set to catch bad actors or irresponsible senders. They end up on a list…

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