How To Comply With The ICO Working From Home – Email Marketing Article

It might be fair to say that many email marketing companies view the Information Commissioner’s Office (ICO) with a degree of trepidation. They take pleasure in listing the latest penalties they have imposed on their website. It’s enough to make anyone nervous. However, they normally also list the criteria they will use to judge you, with the implication that if you comply, then any penalty is likely to be light.  Any company with lots of personal data, such as email…

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Using A Blog To Support Your Email Campaigns – Email Marketing Article

The best way of ensuring success of an email marketing campaign is to provide a solution to a problem that your subscribers have. It’s a basic tenet. You are telling them that you understand their difficulties, and, after some thought, have come up with a solution for them. Not only do they buy from you, but they might also look to you for further help. Given the current problems that just about every company is experiencing at the moment, from…

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Be A Source Of Information On Coronavirus – Email Marketing Article

Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and dependable information available at the time. If you can supply referenced information on subjects within your expertise, that are important to your customers, they will return time and again.…

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What To Say About Coronavirus In Your Emails – Email Marketing Article

It’s the question that many email marketing companies are pondering; how to respond to the threat of Coronavirus. Ignoring it has a lot of attraction. You won’t be wrong in your conclusions, but then you might give the impression that you don’t care about your subscribers.  My inbox has been inundated with Subject Lines that include the word Coronavirus. Some weren’t even trying to sell me something. There’s a great risk of getting lost in the crowd, or seeming to…

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Building Positive Emotion In Email Marketing – Email Marketing Article

I write about a form of advertising and research it; I subscribe to a number of email marketing lists, most of which I would not have bothered with even if I had more money. I know which are effective. I can see when they’ve targeted their email well. I read them through, concentrating on method, design, copy, all that sort of thing, yet time and again I end up considering buying whatever they are advertising.  My ‘rule’ is that I…

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Let Your Customers Tell You What They Think – Email Marketing Article

Are online feedback forms worth all the effort? After all, only a small percentage of your customers will be bothered to complete it. That’s a lot of anticipation to get a few desultory dribs and drabs returned.  The answer is ‘Yes’, but only if you accept that you are unlikely to be overwhelmed by responses, and you plan effectively.  The biggest mistake many companies make is frequency. At one end of the scale we have requests for feedback at every…

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Use Follow-Up Emails To Connect With Leads – Email Marketing Article

You don’t want to let a customer, potential or actual, out of your control as that way you’ve lost them. If they’ve contacted you, for whatever reason, you want to pull them in. It’s the only way for successful email marketing. All you need is a valid reason to send an email. You might have got the contact through a trade show, or where a phone call, or voicemail, has not been replied to. Perhaps they phoned you and you…

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Soft Selling In Your Marketing Campaigns – Email Marketing Article

  I was once on a course that had nothing to do with sales and email marketing. It was all about questioning techniques. The biggest problem for anyone engaged in interviews is trying to get to the truth and we were introduced to a number of methods of, they said, getting the person to open up. One chap who gave a talk used to be a salesman, his last product being caravans. His method – he had quite a number…

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New Technologies That Will Change How Subscribers Read Your Emails – Validity Blog – Email Marketing Article

I don’t have to tell you that marketing technology is always changing, you experience that every day. As an email marketer you live and breathe browsing behaviors, purchasing decisions, and re-targeting decisions based on new sets of data. Your email program has probably evolved over the years adapting to shifts trends. Consumers now use an array of devices used to check email and to maximize your reach you’ve worked to integrate all your marketing data to deliver the perfect content,…

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Towards LGPD and Beyond – You’ve Gotta Have a Plan! – Validity Blog – Email Marketing Article

As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox overload, and their simplest response was “ignore everything!” As a result, lists were decimated – research from Yieldify showed one-third of marketers lost over 30 percent of their email lists, with Travel (37 percent), IT/Telecoms (32 percent) and Finance (28 percent) being the most…

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