Soft Selling In Your Marketing Campaigns – Email Marketing Article

  I was once on a course that had nothing to do with sales and email marketing. It was all about questioning techniques. The biggest problem for anyone engaged in interviews is trying to get to the truth and we were introduced to a number of methods of, they said, getting the person to open up. One chap who gave a talk used to be a salesman, his last product being caravans. His method – he had quite a number…

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New Technologies That Will Change How Subscribers Read Your Emails – Validity Blog – Email Marketing Article

I don’t have to tell you that marketing technology is always changing, you experience that every day. As an email marketer you live and breathe browsing behaviors, purchasing decisions, and re-targeting decisions based on new sets of data. Your email program has probably evolved over the years adapting to shifts trends. Consumers now use an array of devices used to check email and to maximize your reach you’ve worked to integrate all your marketing data to deliver the perfect content,…

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Towards LGPD and Beyond – You’ve Gotta Have a Plan! – Validity Blog – Email Marketing Article

As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox overload, and their simplest response was “ignore everything!” As a result, lists were decimated – research from Yieldify showed one-third of marketers lost over 30 percent of their email lists, with Travel (37 percent), IT/Telecoms (32 percent) and Finance (28 percent) being the most…

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What is List Verification and Why is it Important? – Email Marketing Article

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.    We’ve answered a few questions below that we hear most frequently around list verification.  1.…

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Can You Trust The Returns From A Split Test – Email Marketing Article

Split testing is just about as dependable a tool as we have for validating a change in an email marketing campaign. We have an original, the control, and we compare it to one, the variant, that has a single feature that is different from the control. It stands to reason that if the variant gives statistically better returns than the control, it is the way to go. QED and probably other initials.  It’s not quite that straightforward though. You should,…

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Why So Many Emails Go To Spam – Email Marketing Article

  It’s what we all have done, are doing or will do; worrying about the proportion of marketing emails being classed as spam. Internet service providers have various ways of defining spam and the reason your latest email marketing campaign has fallen foul of so many is, to put it kindly, because it deserved it. There is no other interpretation, but there are reasons. Do yours fall into any of the categories below? 1/ Your emails are spam You probably…

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Christmas Time is Here—Is Your Program Ready? [New Research] – Email Marketing Article

About Patty Atwater Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn. Author Archive This is only a snippet of a Email Marketing Article written by Patty Atwater Source…

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Staying on Top of Your Data Down Under: Lessons from GDPR for Australian Marketers – Email Marketing Article

Australia is currently reviewing its data privacy laws. As with Europe in 2018, there is recognition that laws originally drafted in a semi-pre-digital age need refreshing to be relevant in our current world of Facebook, WhatsApp, re-targeting and artificial intelligence. Proposed recommendations1 include: Broader definition of personal information, including technical and location data Stronger consent requirements weighted in favor of the consumer Measures to require personal information to be erased on request Direct right of action for individuals for serious…

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Learn From Your First Email Campaigns – Email Marketing Article

It’s an exciting time when trying something new. It is normally tinged with a bit of self-doubt; after all, what if you make a mess of it? A reassuring aspect of starting out in email marketing is that there is lots of advice and help out there, both online and from your email marketing service providers.  They will have told you how easy it is, because it is. Yet when you receive the returns from your first email marketing campaigns…

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Fact: Engagement Impacts Deliverability | Return Path – Email Marketing Article

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of email is growing, and we’re continually improving our product to provide the best deliverability data in…

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