Should You Give Away Valuable Items? – Email Marketing Article

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand at a trade fair, and don’t forget the costs of travel and personnel. Oh, and hotels, food and – well, you see the point. It’s…

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Everyone should make friends with the ICO – Email Marketing Article

The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset.  It is almost as if the ICO doesn’t want a lot of bother. It’s the easy life for them, and if they don’t have to indulge in expensive litigation, the happier they will be. Their intent seems to be to make…

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Send It: How Email Deliverability Performance is Measured – Email Marketing Article

There are many elements that impact your deliverability—simply knowing what metrics those are isn’t enough. In order to have the confidence to Send It, you need advanced visibility into how you are really performing and insight into problems that many email marketers miss. Today, let’s focus on two data sources—CoreSeeds and SmartSeeds—specifically designed to show you deeper insight into inbox placement.   CoreSeedsCoreSeeds are one of the original methods used to measure inbox placement. Have you ever tested an email campaign’s deliverability by sending it to…

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New to BriteVerify: Introducing Phone and Address Verification – Email Marketing Article

Today, we announce exciting new features to our real-time email validation solution, BriteVerify, including expanding our data validation capabilities beyond email to now cover phone numbers and physical mailing addresses along with the ability to verify millions of records in bulk. The cost of bad data is staggeringly high. Companies in the US lose over $3 trillion every year as a result of poor data quality, according to IBM. Even the US Postal Service spends an estimated $1.5 billion or…

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Quickly Understand Email Performance with the Updated Certification Daily Performance Report – Email Marketing Article

After increasing Certification’s global coverage with the addition of Vade Secure and Signal Spam in April, we’re very excited to announce another feature enhancement for Certification. The updated Daily Performance Report (DPR) is now available for all Certification customers! The DPR is a favorite among Certification customers because it provides a daily overview of their email program performance—specifically, how many IP addresses are active and suspended—alongside other rich and insightful data from mailbox providers.  While our previous design was functional,…

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Create lists for your summer email campaigns – Email Marketing Article

Have you ever forgotten the obvious items you needed for a holiday? It’s a rhetorical question of course. Who hasn’t started out for the beach looking for a shop that sells sun cream at a price which won’t make you turn red in the face? This is a gap that email marketing can fill.  I’ll run the risk of being thought of as having a beard and admit to attending a three-day folk festival in Yorkshire over the long weekend…

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Blog Email marketing and the rise of veganism – Email Marketing Article

The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its website that it won an award. If they think the demands of veganism are worth covering, then it tends to indicate that it is something…

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