Email Campaigns

Using Valid Email Lists for Better Higher Ed Enrollment Marketing – Email Marketing Article

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic prestige. Instead, they will be more interested in learning about the full experience your university offers, from academics to extracurricular activities. Your university can market to junior and senior high school students more effectively by creating segmented valid email lists that focus on their main areas of interest thus, creating…

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Email Marketing Best Practices for Design in 2019 – Email Marketing Article

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on our internal research, 92% of adults use email, so expect more results by focusing on this digital channel. Since emails deliver the highest return on investment (ROI) for marketers compared to all other digital platforms, take time to develop an email marketing best practices to follow. By 2020, the number…

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Re-activate less engaged subscribers – Enabler – Email Marketing Article

Unfortunately, not all of your subscribers will engage with the emails you send them. The average office worker receives 121 emails a day, making inboxes a competitive environment for you to be seen. A couple of reasons why some people might not engage or open your emails include; content, frequency/time of sends and your subject lines. A study by Marketing Sherpa found that personalising the subject line can increase open rates by over 17%.   So here are 6 simple…

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