Email Campaigns

Using Valid Email Lists for Better Higher Ed Enrollment Marketing – Email Marketing Article

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic prestige. Instead, they will be more interested in learning about the full experience your university offers, from academics to extracurricular activities. Your university can market to junior and senior high school students more effectively by creating segmented valid email lists that focus on their main areas of interest thus, creating…

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Email Marketing Best Practices for Design in 2019 – Email Marketing Article

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on our internal research, 92% of adults use email, so expect more results by focusing on this digital channel. Since emails deliver the highest return on investment (ROI) for marketers compared to all other digital platforms, take time to develop an email marketing best practices to follow. By 2020, the number…

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Cold Email Campaigns vs Email Marketing Campaigns – Email Marketing Article

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure that you are doing the best cold prospecting possible by learning the differences between cold emailing and marketing emails as well as ways to optimize your cold email address list. This can lead more success as an email marketing specialist. Cold Email vs Marketing Email Recipients When sending out cold…

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Data Enhancement Services for Higher Ed Enrollment Marketers – Email Marketing Article

Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up-to-date data. Outdated databases can create disastrous results for any kind of marketing outreach, because they are essentially useless. Data enhancement services can assist in bringing these data lists up-to-date and bring your university more intelligence to the marketing efforts put forth by your team. Using data appending and data enrichment services can really freshen…

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Tips for Successful Drip Email Campaigns – Email Marketing Article

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of email address list campaigns. This is because they are usually more personalized, timely and targeted emails. Sales Opportunities with Drip Email Campaigns What are drip email campaigns? Drip campaigns are a type of automated sales prospecting. They are a set of relevant emails that are sent out in a sequence.…

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Re-activate less engaged subscribers – Enabler – Email Marketing Article

Unfortunately, not all of your subscribers will engage with the emails you send them. The average office worker receives 121 emails a day, making inboxes a competitive environment for you to be seen. A couple of reasons why some people might not engage or open your emails include; content, frequency/time of sends and your subject lines. A study by Marketing Sherpa found that personalising the subject line can increase open rates by over 17%.   So here are 6 simple…

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Quick guide to videos in emails – Enabler – Email Marketing Article

Video may have killed the radio star, but it’s certainly alive and kicking in email. You probably already know this, but adding captivating and entertaining videos to your email content can significantly increase your click-through rates.  Having video content that drives end users to take actions, helps provide you with a better insight into user engagement and interactivity, and as Michael Litt once said… “The play button is the most compelling call to action on the web”Michael Litt – Vidyard…

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