Email Campaigns

How to Repair a Bad Email Sender Reputation – Email Marketing Article

In email marketing, delivering an email and getting strong email ROI is not as simple as it seems. It takes a lot more than just pressing send on your email campaign. Successful email campaigns are dependent upon a variety of factors. Your email deliverability can be damaged if you do not maintain a proper mailing list, built with relevant and up-to-date email data. It can also be damaged if you allow your content to diminish as well. In this article,…

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7 Ways to Increase Sales with Transactional Emails – Email Marketing Article

You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open rate is often even lower. In the meantime, an automated order confirmation email is on average opened by 50% of all recipients. See what you’re missing? Looks like you need to revise your strategy. 1. What Is A Transactional Email? Transactional emails are email notifications based on customers’ or leads’ behavior and sent to the…

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How to Use Targeted Email Marketing for Ecommerce – Email Marketing Article

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant. In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company. Let’s jump in: Targeted…

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Using Valid Email Lists for Better Higher Ed Enrollment Marketing – Email Marketing Article

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic prestige. Instead, they will be more interested in learning about the full experience your university offers, from academics to extracurricular activities. Your university can market to junior and senior high school students more effectively by creating segmented valid email lists that focus on their main areas of interest thus, creating…

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Email Marketing Best Practices for Design in 2019 – Email Marketing Article

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on our internal research, 92% of adults use email, so expect more results by focusing on this digital channel. Since emails deliver the highest return on investment (ROI) for marketers compared to all other digital platforms, take time to develop an email marketing best practices to follow. By 2020, the number…

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Cold Email Campaigns vs Email Marketing Campaigns – Email Marketing Article

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure that you are doing the best cold prospecting possible by learning the differences between cold emailing and marketing emails as well as ways to optimize your cold email address list. This can lead more success as an email marketing specialist. Cold Email vs Marketing Email Recipients When sending out cold…

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Data Enhancement Services for Higher Ed Enrollment Marketers – Email Marketing Article

Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up-to-date data. Outdated databases can create disastrous results for any kind of marketing outreach, because they are essentially useless. Data enhancement services can assist in bringing these data lists up-to-date and bring your university more intelligence to the marketing efforts put forth by your team. Using data appending and data enrichment services can really freshen…

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Tips for Successful Drip Email Campaigns – Email Marketing Article

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of email address list campaigns. This is because they are usually more personalized, timely and targeted emails. Sales Opportunities with Drip Email Campaigns What are drip email campaigns? Drip campaigns are a type of automated sales prospecting. They are a set of relevant emails that are sent out in a sequence.…

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Using an Email Address List for Better Higher Ed Marketing to Gen Z – Email Marketing Article

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for this generation, it should. This generation makes up around 24% of the US population, more than Millennials, Gen X and Baby Boomers combined. They also have an estimated $3 trillion in purchasing power. This makes them prime targets for higher education enrollment marketers. Born between 1997 and 2012, Generation Z…

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5 Major Email Marketing Mistakes to Avoid in 2019 – Email Marketing Article

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such as social media or blogging. Businesses can leverage email marketing to send their customers information on discounts, promotions, and events. Nevertheless, it is critical that marketers do not make common email marketing mistakes in order to gain the most from their campaigns. Time and effort must be invested to develop…

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