email campaign

How Email Marketing and Patreon are Keeping the Lights on for Entertainers – Email Marketing Article

Learn how these touring musicians transitioned from live performances to online shows with their new tour. The show must go online! By Kristin MacLaughlin June 4, 2020 Danika Holmes and her husband Jeb Hart are in an acoustic/pop/soul duo, Danika & the Jeb. Because of COVID-19, their spring tour and summer shows have been cancelled. As Holmes explains, “The first time a cancellation came for a show, it was a bummer. The second time it was an inconvenience. And the…

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What Are the Most Important Parts of an Email Campaign? – Email Marketing Article

Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully choose who’s going to get the offer and how to segment your lists? A good email marketer should have responded “yes” to each of those questions. A well-rounded and balanced…

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